Growth & Marketing Executive

Who We Are

ZYTLYN Technologies empowers companies across the $11 trillion travel industry to shape the future with predictive AI solutions that augment commercial planning, sales, marketing, retailing and operations. We work with some of the largest travel brands in the world, and our vision is to answer highly detailed and granular questions about the future of travel, such as demand, supply, market fluctuations and pricing. Our core focus is on airlines, airports, travel agencies, destinations, tourism boards, hotels, car rentals, travel retailers, and luxury brands.

Who We Are Looking For

We're looking for a versatile and hands-on Growth & Marketing Executive to take the lead on our content marketing and storytelling — writing exceptional content, creating professional, high-impact content and materials that showcase our vision, products, and customer success. You'll develop a wide range of lead magnets, such as blog posts/articles, market trends insights/commentary, press releases, videos, case studies, tutorials, website updates, digital campaign assets, and physical marketing collateral for events and trade shows- with direction and input from the CEO and the wider team. A key part of your work will be creating lead magnets designed to capture qualified leads and engage decision-makers.

Alongside marketing, you will also work on growth, specifically through personalised sales development: identifying and reaching out to prospects (e.g. phone, email, LinkedIn), engaging them through various channels, and nurturing them until demo stage. You'll support enterprise deal cycles, while ensuring sales pipeline discipline and consistent customer engagement. This is an ideal role for someone who loves combining creative marketing execution, lead magnet creation, and commercial hustle, and who thrives in a startup environment where you can contribute to the foundation of our growth engine.

Location / Contract type

• Geneva, Switzerland Office/Hybrid, or;
• Full remote contractor (GMT+1 to GMT+4)

Our culture

We have a culture that focuses on empowering people, with team members working in our HQ (Geneva, Switzerland), and all across Europe (e.g. France, Spain, Italy, Poland, UK). We believe a diverse team creates better outcomes and fosters a better environment for learning and growth. We put a lot of emphasis on communication, listening, efficient processes and trusting our team. We rely on each other, and work together to achieve our common goals. We believe in working smart, with strong focus and intensity, tackling every challenge as a team.

Your work

• Develop compelling content marketing, sales, and lead magnet branded materials such as blogs/articles, data/trend insight reports, press releases, videos, case studies, tutorials, website updates, sales campaign assets, product decks, and physical marketing collateral for events and trade shows;
• Capture, edit, and produce video content, such as customer success stories, explainer videos, demo walkthroughs, short clips, to boost engagement and visibility;
• Manage website, blog, LinkedIn, and newsletter updates;
• Tailor messaging for executives, commercial and technical leaders across the travel industry;
• Generate and qualify leads via manual, highly personalised and targeted outreach (e.g. LinkedIn, email, phone);
• Nurture leads persistently until demo stage; support engagement post-demo until deal closure;
• Contribute to CRM hygiene (Pipedrive, Apollo, LinkedIn Sales Navigator), and pipeline discipline;
• Support sales with enterprise deal cycles, including procurement, licensing, and contracting

Requirements

Basic requirements

• 4+ years of content marketing experience in b2b;
• Exceptional writing skills — able to produce both high-quality long-form content, and sharp, persuasive copy (ads, email campaigns, landing pages) in superb English;
• Experience using content creation tools (e.g. Jasper, ChatGPT);
• Experience using design and asset creation tools (e.g. PowerPoint, Canva, Figma, Visme, Adobe Creative Cloud);
• Experience using video creation and editing tools (e.g. Synthesia, Riverside, Google Vids);
• 2+ years of B2B sales or sales development experience;
• Proven track record in lead generation, sales pipeline building, and opportunity creation;
• Familiar with CRM and sales tools (Apollo, Hubspot, LinkedIn Sales Navigator);
• Resourceful self-starter, comfortable with ambiguity and shifting priorities in a startup;
• Highly organised, disciplined, and detail-oriented;
• Excellent English communication skills — verbal, written, and executive presence;

Bonus points

• Existing strong relationships with decision makers across travel, airlines, airports, OTAs, and tourism boards;
• Experience positioning b2b data analytics/AI products;
• Experience supporting enterprise deal cycles (procurement, licensing, multi-year contracts);
• Experience designing and managing paid ad campaigns (LinkedIn Ads, Google Ads) to drive targeted B2B awareness and lead generation

Benefits

What we offer

• Join a team of exceptional talent — At ZYTLYN, we hire thoughtfully and selectively, bringing together a small, focused team of high performers. We believe that a lean and empowered team moves faster, builds smarter, and achieves more. You'll collaborate with driven colleagues who value efficiency, ownership, and impact
• Swiss employment contract based in Geneva/hybrid, or full remote b2b contract option
• Competitive salary- adjusted for experience and market benchmarks
• Eligible for equity in a well-capitalised Series A startup with high growth potential, bringing together engineers, data scientists, product builders, marketers, and commercial industry experts- all passionate about solving tough problems with global impact