Marketing Analytics & Creative Design Associate

Role:Marketing Analytics & Creative Design Associate

Location: Remote

Job Type: Full time

Job Description:

This role owns both the data and the visual production layer of the marketing function. Think of the team this way: the Marketing Manager – Brand Visibility & Events owns what the market sees. The Marketing Manager – Engine & Strategy owns the engine underneath. You own the intelligence and production layer that makes both run, turning raw data into dashboards and raw briefs into designed assets.

Marketing Operations + Attribution (Primary)

• Administer HubSpot (10K-contact database): contact hygiene, list management, workflow maintenance, and reporting
• Build and maintain GA4 dashboards: traffic, content performance, conversion signals, and post-launch SEO baseline via Google Search Console
• Connect data sources: GA4 + HubSpot + website behavior to produce a unified brand signal dashboard the CMO can take to executive leadership
• Track the full signal chain: PAN earned media coverage → website traffic spikes → engagement patterns → pipeline signals; flag anomalies and trends weekly

Survey Analytics(Primary)

• Operationalize the scoring methodology for our proprietary market research surveys (Paris framework + Dynata survey data)
• Publish a consistent scoring cadence that feeds into Zyter Institute positioning and thought leadership content
• Produce data summaries and visualization-ready outputs from each survey cycle; coordinate with the US Marketing Manager on narrative framing

Graphic Design + Visual Production (Primary)

• Own day-to-day design production: social media graphics, data visualization and infographic reports, web assets, and conference materials such as one-pagers, leave-behinds, and signage templates
• Maintain and extend the Zyter brand asset library: design templates, style guide compliance, reusable component libraries for the team’s recurring needs
• Translate survey data and analytics insights into polished infographics and visual data stories, the bridge between your analytical work and a design-ready output
• Coordinate handoffs to ZenSciences for high-complexity productions such as major campaign builds, large-format conference booth graphics, and new brand system work; you own everything that does not require agency-level scope
• Operate design tools at production quality: Canva for fast-turnaround assets and templates, Figma for web assets and layout work, and Adobe Creative Suite for print-ready and high-fidelity outputs

Content from Data(Primary)

• Draft blog posts and LinkedIn content derived from analytics insights, survey results, and market data, you write from the numbers up; PAN or the US Marketing Manager polishes for external publication
• Produce internal data briefs summarizing what the analytics say each month; these feed leadership reporting and strategic planning sessions
• Surface data-driven story angles to PAN Communications for editorial calendar consideration

SEO / Website Analytics (Support)

• Establish and maintain the post-launch SEO baseline using GA4 and Google Search Console; report monthly on organic search performance, keyword movements, and content gaps
• Partner with the US Marketing Manager on content update priorities informed by SEO data
• Learn and operate Sanity CMS for basic content updates under US Marketing Manager direction

Social Media Analytics (Support)

• Support the Marketing Manager – Brand Visibility & Events on LinkedIn strategy by tracking post performance, engagement rates, and follower growth trends
• Maintain the social content scheduling calendar; Brand Visibility & Events sets strategy, you execute cadence, pull analytics, and produce graphics
• Report on which content types and topics drive the strongest engagement signals

Campaign Logistics(Support)

• Support conference and event activations with logistics coordination, asset tracking, post-event reporting, and designed leave-behind materials
• Maintain shared trackers for editorial calendar, analyst briefing schedules, award submissions, and content pipeline

WHAT YOU BRING

Required

• Bachelor’s or Master’s degree in Marketing Analytics, Data Science, Business Analytics, Graphic Design, Visual Communication, or a closely related field – recent graduates with demonstrated dual capability strongly encouraged
• Demonstrated comfort with data: you can build a dashboard, interpret a trend, and write a summary of what it means without hand-holding
• Demonstrated design portfolio: social graphics, infographics, presentation decks, or web assets, something we can look at that shows you can produce clean, on-brand visual work
• Strong analytical writing, you can turn a dataset into a readable narrative paragraph without needing the data pre-interpreted for you
• Proficiency in at least two of: Canva, Figma, or Adobe Creative Suite, with aptitude to learn the others
• Experience with Google Analytics GA4, or strong aptitude to learn quickly; ability to set up basic reporting views and monitor performance trends
• Fluency with AI tools such as Claude, ChatGPT, Gemini, or Midjourney as part of your daily workflow, our leadership team’s hiring thesis: a natively AI-fluent analyst-designer will outperform a more experienced specialist who is not

Preferred

• HubSpot certification or hands-on HubSpot experience: CRM hygiene, contact lists, workflows, dashboards
• Familiarity with data visualization tools such as Google Looker Studio, Tableau, or Power BI
• Experience with Google Search Console, keyword research, or SEO fundamentals
• Exposure to survey data analysis: quantitative coding, cross-tabulation, scoring rubrics
• Familiarity with healthcare technology, health insurance, or B2B enterprise software, you do not need deep domain expertise, but comfort with a complex industry context matters
• Experience with content management systems such as Sanity or WordPress
• Experience designing for print: conference materials, one-pagers, brochures (InDesign preferred)