Email Marketing Specialist

Job Description:

Are you a detail-oriented and results-driven email marketer with a passion for crafting compelling email campaigns that engage and convert? Do you have a track record of driving successful email marketing strategies? If so, we want you to join our team as an Email Marketing Specialist.

Key Responsibilities:

• Email Campaign Management: Plan, develop, and execute email marketing campaigns, including newsletters, product promotions, lifecycle emails, and more.
• Audience Segmentation: Segment email lists based on customer behavior, demographics, and preferences to deliver highly targeted and personalized content.
• Content Creation: Create and optimize email content, including copy, graphics, and calls to action, ensuring a consistent brand voice and visual identity.
• A/B Testing: Conduct A/B tests to optimize email performance, analyzing open rates, click-through rates, and conversion rates to refine strategies.
• List Management: Maintain and grow email subscriber lists, manage unsubscribes, and ensure compliance with email marketing regulations (e.g., CAN-SPAM, GDPR).
• Automation: Implement and manage email automation workflows, including drip campaigns, welcome series, and re-engagement campaigns.
• Analytics and Reporting: Monitor email campaign metrics, track key performance indicators (KPIs), and provide regular reports with actionable insights.
• Collaboration: Work closely with the marketing team to align email marketing efforts with overall marketing strategies and campaigns.

Qualifications:

• Bachelor's degree in marketing, communications, or a related field.
• Minimum of three years of experience in email marketing.
• Proficiency in email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot).
• Strong knowledge of email marketing best practices and industry trends.
• Excellent writing and editing skills with attention to detail.
• HTML/CSS skills for email template customization (preferred but not required).
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Familiarity with marketing automation and CRM systems.
• Creative thinking and problem-solving abilities.
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Effective communication and collaboration skills