Marketing Operations Specialist (GBC)

SpotLIGHT of the job

The Marketing Operations Specialist acts as a cross‑functional backbone within the GBC (Global Business Centre), coordinating daily campaign and CRM operations.

The role oversees intake, triage, SLAs and standard reporting across the Campaign Build Factory, Routine CRM Admin and Reporting Factory, ensuring that repeatable, rules‑based production work runs smoothly and efficiently.

Responsibilities

Campaign & Lead Operations Coordination

• Coordinate campaign lifecycle steps within GBC: intake → build → release → measure → retrospective.
• Ensure briefs received from DCX (Digital Customer Experience) / clusters are complete, standardized and GBC‑ready (templates, checklists).
• Align with CRM (Customer Relationship Management) Ops on lead management requirements (MQL → SQL routes, statuses).

Marketing Service Desk & SLA Management

• Act as L1 owner for the Marketing Service Desk on campaign ops, CRM ops, content ops, DAM (Digital Asset Management) and analytics packs.
• Ensure proper triage and routing: GBC vs DCXI/IT vs DCX vs DSeP.
• Monitor and report on SLA compliance (build times, list pulls, dashboard refreshes, ticket resolution).

Reporting & Production Performance

• Coordinate the production of standard GBC dashboards and reporting packs (campaign volume, SLA performance, quality KPIs).
• Track “first‑time‑right”, defect rates and rework hours; drive corrective actions together with GBC specialists.

Continuous Improvement & Alignment

• Identify recurring issues in campaign, CRM and content operations and feed back into DCX processes and SOPs.
• Support Quarterly Business Reviews (QBRs) with production data, trends and improvement proposals.

Skills & Experience

We encourage you to apply even if you do not meet all the requirements.

Your motivation and potential matter more than perfection.

• 3+ years in marketing operations, campaign operations, CRM operations or similar.
• Experience with marketing automation, CRM and/or campaign tools (Pardot, Salesforce, dashboards).
• Strong process orientation; proven ability to work with SLAs, SOPs and ticketing systems.
• Analytical mindset; able to read dashboards and identify patterns.
• Excellent coordination and communication skills in English.

What we offer

• Private Health Insurance
• Employee well-being and family support programs – private health insurance and various initiatives to support families and parenting.
• Social gatherings and community events – designed to foster connection and collaboration among employees.
• Personal growth - training opportunities accessible internally and externally.

Who we are

At the Zumtobel Group, we are passionate about designing and producing light that empowers humans and brings architecture to life. We continuously push the boundaries in our search for perfection through timeless design, technical excellence and efficient performance. Through light, we create spaces that inspire. As we develop the next generation of lighting, we consider the wellbeing of people and nature. Our lighting is designed for our customers and their individual aspirations. We guide them into a new world of opportunities – as a group, and through all our individual brands, Thorn, Tridonic and Zumtobel.

Learn more about our Group in our enlightening video - where WE LIVE LIGHT and thrive together! The result is a series of personal and authentic insights into our corporate culture - illustrated from different perspectives.