Marketing Manager

About Zotex Media

Zotex Media powers revenue growth for commercial cleaning firms. Our fully‑remote team blends deep janitorial‑industry knowledge with advanced outbound, paid, and automation tactics to deliver sales‑ready walkthroughs—not just clicks.

What You’ll Do

• Own Strategy & Ops – Build quarterly multi‑channel plans tied to MQL/SQL and CAC targets, then run the marketing‑ops engine that keeps them humming.

• Launch & Optimise Campaigns – Execute email (Instantly), paid social, retargeting, webinars, and content; stand up at least one net‑new channel each quarter.

• Scale Data Acquisition – Oversee list‑building with Findymail and other data‑scraping tools; refine enrichment rules, de‑dupe logic, and compliance checks.

• Align with Sales – Hold weekly pipeline syncs; adjust lead‑scoring and nurture loops to keep reps’ calendars full.

• Drive Analytics – Maintain GA4/HubSpot/Looker dashboards; report on CPL, ROAS, and funnel velocity.

• Manage People & Budget – Direct freelancers and vendors; prioritise spend for the highest ROI.

What You Bring

• 5 + years leading B2B growth marketing or demand‑gen programs.
• Hands‑on mastery of Instantly, Findymail, Smartlead, or comparable cold‑email / data‑scraping stacks.
• Proven record of lowering CAC and boosting SQL volume through data‑driven experimentation.
• Deep working knowledge of GA4, HubSpot (or similar), LinkedIn & Meta Ads, SEO, and CRO.
• Strong copy chops—turn industry jargon into clear, compelling messaging.
• Comfort working 100 % remote with proactive, async communication.
• Bonus: Experience marketing to building‑service contractors or other blue‑collar verticals.

Why Join Us

• Impact: Own marketing‑ops and channel expansion in a $78 B industry with minimal competitive noise.
• Growth: Shape strategy alongside the founder, build your own team, and see a direct line from your work to revenue.
• Culture: Performance‑driven, fully remote, inclusive, and transparent.