Lifecycle Marketing Manager

Remote, US

Zonda is redefining the future of housing. We are perfectly placed in the heart of the fast-growing real estate industry. Here at Zonda, you’ll be able to use your passion and curiosity to unlock value for our users and contribute meaningfully to our company’s success.

As a member of the Lifecycle team, you will have an opportunity to engage our users throughout their entire journey, from initial touchpoints to repeat users, as they learn and shop for a new construction home. You'll collaborate with cross-functional teams to design, build, develop and optimize lifecycle marketing (primarily email to start) experiences that enhance engagement and drive measurable results.

What You’ll Do:

Lifecycle Planning and Execution:

• Develop and implement innovative lifecycle strategies that support our strategic pillars and align with business target goals
• Identify and scope new opportunities in segmentation, content, creative and beyond, to support the home-buying lifecycle
• Develop and maintain audience segmentation frameworks and messaging strategies tailored to each buyer journey stage, leveraging data and insights to align message, timing, and channel
• Plan for multi-channel messaging strategies using creative and sticky approaches to user retention
• Build (some light coding required) and deploy responsive email campaigns and automations using SendGrid, ensuring cross-device and cross-browser compatibility
• Work closely with the design team in Figma to develop visually compelling assets that align with brand guidelines

Performance Tracking, Testing and Reporting:

• Track and analyze campaign performance data to inform strategic adjustments
• Run a regular cadence of tests to identify effective elements and improve overall performance
• Prep for and participate in cross-functional discussions with actionable insights

Quality Control and Enhancements:

• Proactively QA, test, and troubleshoot technical issues related to campaign setup, segmentation, rendering, and deliverability
• Manage UAT process with internal stakeholders and partner development teams; ensuring successful delivery and documentation updates
• Ensure all emails comply with all relevant regulations while optimizing deliverability and minimizing bounce rates
• Document relevant processes, ensuring consistency and quality execution

You have:

• A spirit of curiosity and creativity; a willingness to learn about our users, our product and our opportunities
• Proven strategic experience in achieving KPIs and solving user and business problems by using Lifecycle Marketing tactics
• Minimum 4 years’ experience executing Email campaigns (multi-channel experience a plus)
• Hands-on experience with marketing automation/ESP & CRM platforms (SendGrid preferred)
• Strong proficiency in HTML/CSS for email development and a strong understanding of email best practices
• Familiarity with API-triggered messaging and advanced automation workflows
• Experience with dynamic coding languages and syntax (Handlebars, AMPScript , Liquid), A/B or multivariate testing, QA/UAT, and data file management
• Experience working with Figma to collaborate on and deliver designs and workflows
• Attention to detail; technical and project management skills
• Track record of troubleshooting technical issues
• Stellar communication skills and responsiveness

Why People Love Working Here

• We offer meaningful work and opportunities for career growth
• Competitive Salary
• Comprehensive benefit package (Medical, Dental, Vision)
• 100% Company paid Life Insurance, Long Term Disability, and Short-Term Disability coverage
• 401k with company match
• Paid vacation and general holidays
• Employee Assistance Program (EAP)
• Live Meditation Sessions
• Employee Recognition Platform
• Virtual Wellness Program
• 100% Hybrid – and always will be!
• Visionary Leadership Team
• Paid Volunteer Day

Inclusion & Equal Opportunity Employment

Zonda (formerly Hanley Wood | Meyers Research) is proud to be an Equal Opportunity Employer committed to diversity, inclusion & belonging.