The Regional Marketing and Projects Lead – Europe is responsible for leading the organization of various European projects and events, ensuring meticulous project management and coordination with local and regional teams. Plan, design, and execute marketing campaigns while conducting competitive market analysis and enhancing digital innovation. Continuously track performance metrics, report on campaign effectiveness, and evaluate processes to boost efficiency, sales, and profits.

Essential Functions

Lead the organization of European events, including tradeshows, customer events, international / local events, and webinars.
Ensure detailed project management, excellent preparation, and thorough follow-up for designated projects.
Plan, design, and execute marketing campaigns using various tactics, audiences, and timelines.
Conduct competitive market analysis, enhance digital innovation, and continuously evaluate and report on the effectiveness of marketing campaigns to improve efficiency, sales, and profits.
Other duties as assigned

Qualifications

Minimum Required:

Required Bachelor's degree Animal Nutrition, Veterinary, Agriculture with a specialization in marketing
Agriculture related background or experience
5-7 years of experience
Proficient Experience with:
Event Organization and Management: Planning and executing agricultural events, such as tradeshows, customer events, and webinars, with attention to detail and project management skills.
Marketing Campaigns: Designing and producing marketing campaigns tailored to the agricultural industry, utilizing various tactics and channels, including digital platforms.
Public Relations and Sponsorships: Managing public relations efforts, securing sponsorships, and liaising with external suppliers relevant to the agriculture sector.
Market Research and Analysis: Conducting competitive market analysis and tracking industry trends within agriculture to inform marketing strategies and measure campaign performance.
Digital Innovation: Enhancing digital platforms and tools specific to agriculture, and integrating them into marketing campaigns while staying updated with the latest digital trends in the industry.

Preferred Required:

7+ years of marketing experience
Knowledge of animal production and animal nutrition

Work Environment and Physical Requirements

This job operates in a professional corporate office environment. Position can be done fully remote. Location – Europe

Schedule Requirements

This is a full-time position. Occasional evening and weekend work may be required as job duties demand.

Travel Requirements

This position requires an estimated 30% travel, but it may be higher depending on business needs. Occasional travel is primarily within Europe but will include occasional other international travel.

Core Values

Must possess qualities and skills that align with Zinpro’s Core Values:

Build Trust: We believe in being purposeful with our words and actions. We work to build trust with customers, vendors, and co-workers through being truthful and fulfilling our commitments. We honor our word and are accountable for our actions.
Win Together: We believe we can better achieve when we work united, internally and with customers. When we embrace and leverage our diverse individual talents with global perspectives, we create a team that’s stronger and smarter than any one individual. We are all bound by the belief that when we work together, we can realize greater potential.
Serve Generously: We believe in putting people first, supporting each other’s efforts and treating all with kindness and respect. We work in partnership with customers and ourselves to create opportunities; a win for another is a win for us.
Always Improve: We believe in what’s right and pursuing continuous growth and improvement for customers, our company, and ourselves. Our high expectations drive us to consistently and reliably deliver the highest quality. We work to be better each day.
Dream Big: We believe advancement starts with an unquenchable curiosity. We embrace the freedom to explore, create, and express ideas without the fear of failure. We always learn from each other and our customers, from our successes and our mistakes.

Zinpro is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, color, sex, age, national origin, or disability.