Marketing Manager - Foot & Ankle

At Paragon28, we are committed to building a diverse, inclusive, and vibrant work environment where all employees feel valued and inspired. We believe in fostering an inclusive culture that promotes and values diversity. Our company is proud to be an equal opportunity employer.

We Eat, Sleep, and Breathe Foot & Ankle. Our mission is to continuously improve the outcomes and experiences of patients with foot and ankle conditions.

In April 2025, Paragon 28 proudly joined the Zimmer Biomet family, marking an exciting new chapter while remaining deeply committed to our roots in foot and ankle innovation. With Zimmer Biomet’s global reach and resources, we are poised to further our mission: to continuously improve the outcomes and experiences of patients with foot and ankle conditions.

What You Can Expect

As the Marketing Manager you will be responsible for designing, implementing, and managing integrated marketing strategies across the UK. You will be able to bridge the gap between global marketing teams and the UK commercial organisation, ensuring alignment with international standards while tailoring initiatives to local market needs. As part of the job you will also oversee training programs for internal teams and external stakeholders, including healthcare professionals.

How You'll Create Impact

Marketing

• Develop and execute tailored marketing strategies in alignment with global objectives.
• Define target demographics, market segments, and customer profiles relevant to the UK healthcare landscape.
• Lead multi-channel marketing campaigns (digital, social media, email, content marketing).
• Promote attendance at medical conferences, workshops, and cadaver labs.
• Develop and manage the UK marketing and education budget ensuring a strong ROI with strategies adjusted accordingly.
• Conduct market research to stay informed on industry trends, competitor activity, and customer needs.
• Ensure brand consistency across all UK marketing and education materials in line with international standards
• Act as the key liaison between global marketing teams and UK sales teams helping to align activities with commercial goals.

Training

• Design and deliver training programs for the UK sales force on new and existing products.
• Coordinate onboarding and continuous education for new hires.
• Organise and run cadaver training labs covering program design, budget approvals, promotion & execution.

What Makes You Stand Out

• Significant experience in a similar position in the healthcare industry, with preference in a multinational environment.
• Experience in all aspects of developing and managing marketing strategies.
• Coaching & Leadership knowledge particular across a multi-cultural environment.
• Commercial awareness developed from a Business development background.
• Strong understanding of the UK healthcare system and regulatory environment.

Your Background

• Proven experience in marketing and/or medical education within the healthcare or med-tech industry.
• Excellent communication, project management, and stakeholder engagement skills.
• Familiarity with digital marketing tools and platforms.
• Demonstrated ability to manage multiple projects and meet deadlines.
• Experienced user of Teams, Word, Excel, PowerPoint, Outlook.

Travel Expectations

Up to 50% of overnight travel may be required, both National and International.

EOE/M/F/Vet/Disability