Social Strategist (Social media marketing strategy) - (US CITIZENS / GREEN CARD HOLDERS ONLY) - 100% REMOTE ROLE

US CITIZENS / Green Card Holders / EAD Green Card Holders ONLY

NO THIRD PARTIES PLS

THIS IS A DIRECT CLIENT REQUIREMENT !

Those authorized to work without sponsorship are encouraged to apply please.

Reach Saakshi Sahni - 703-955-1070

Email: saakshi(at)zilliontechnologies(dot)com // 7039551070

Social Strategist (Social media marketing strategy)

Duration: 6 months + Contract

Direct Client

Rate : $50/hr w2

100% fully Remote

US CITIZENS / Green Card Holders

Job Description:

Job title : Social Strategist

Location : Any US

Duration: 6 months with possible extension

Must Have: 5 years of social media marketing strategies, great communicator and collaboration skills and experience with content creating platforms canva adobe express, experience with influencer marketing.

CareCredit is seeking a social strategist to elevate consumer and provider (SMB) engagement through a best-in-class owned and earned social strategy, powered by high-performing influencer/creator marketing. This role will set the strategic vision and oversee execution across CareCredit’s social channels that will unify the brand and content across multiple verticals while maintain authenticity within the social ecosystem.

The ideal candidate is a modern social strategist and people leader who can translate business priorities into clear channel strategies, editorial programming, governance, and measurement. They bring deep expertise in brand storytelling, community-led growth, creator partnerships, reputation management, and are comfortable operating in a regulated environment while keeping the brand culturally relevant.

This role is a full-time contractor position requiring 40 hours per week availability with the potential to convert to a salaried role.

Essential Responsibilities:

· Owned Social Strategy & Content Leadership

o Define and lead the owned social strategy across priority consumer and B2B platforms, including channel roles, audience strategy, content pillars, editorial calendar, and governance.

o Establish and evolve brand voice and content standards for platform-native storytelling (short-form video, series-based programming, UGC-inspired content, seasonal moments, thought leadership).

o Build a scalable content operating model across internal stakeholders and agency partners to ensure consistent, on-time, on-brand production and publishing.

o Drive continuous improvement through testing and optimization of creative formats, messaging, publishing cadence, and segmentation to deepen engagement with target audiences.

· Earned Social, Community & Reputation

o Own the strategy to increase earned conversation, share of voice, advocacy, and positive sentiment across social platforms.

o Lead the approach to community management (in-house and/or agency), including response playbooks, moderation standards, escalation pathways, and issue management in partnership with Communications, Legal/Compliance, and Customer Care.

o Monitor cultural and category trends, identify real-time engagement opportunities, and ensure CareCredit shows up credibly and consistently in relevant moments.

o Partner with Communications and Brand teams to protect and enhance CareCredit’s brand reputation, ensuring messaging is accurate, compliant, and consumer-first.

· Influencer/Creator Marketing (Critical)

o Develop and scale CareCredit’s influencer/creator strategy, balancing always-on partnerships and campaign-based activations to drive awareness, education, and consideration.

o Identify, vet, contract, and manage creators; create creator briefs, content guardrails, and measurement plans; ensure FTC disclosure, brand safety, and compliance requirements are met.

o Build repeatable creator programs (e.g., creator bench, category experts, partner/affiliate models where appropriate) and integrate learnings into the owned content strategy.

o Track and report creator performance (reach, engagement quality, watch time, sentiment, traffic/conversions where applicable) and optimize based on insights.

· Multi-Vertical Channel Governance (Shared Handles)

o Serve as the strategy and governance lead for CareCredit’s core social handles, partnering with multiple internal verticals/lines of business seeking to leverage the same channels.

o Build and manage an intake, prioritization, and publishing process (brief requirements, SLAs, approvals, calendar planning) that balances vertical priorities with a cohesive brand narrative and audience-first channel strategy.

o Establish clear guidelines for shared-handle usage, including content standards, tone/voice, community management responsibilities, escalation paths, and performance reporting.

o Align cross-vertical stakeholders on platform strategy, timing, and messaging guardrails to ensure consistent brand representation, compliance, and measurable impact.

· Leadership, Budget & Cross-Functional Partnership

o Serve as the senior social media and branded content SME for CareCredit and a key partner across the Synchrony enterprise.

o Lead and develop the social team; set clear priorities, standards, and growth pathways.

o Own the social budget and resourcing across owned, earned/community, and influencer initiatives (including paid amplification of social content where applicable).

o Own agency relationships to concept, develop, and execute social programs with strong creative quality and operational rigor.

o Collaborate closely with Legal, Compliance, and Fair Lending teams for review and approval of copy, creative, disclosures, and any audience/targeting considerations tied to social programs.

o Partner with Marketing, Communications, Analytics, and other stakeholders to define KPIs, deliver reporting, and translate insights into strategic recommendations.

Qualifications/Requirements

· Bachelor’s degree, or in lieu of a degree, high school diploma/GED and 8+ years of marketing experience.

· 5+ years of brand storytelling, consumer content management, or consumer marketing communications experience.

· 5+ years of recent experience leading owned and earned social media for a consumer brand.

· Demonstrated experience building and running influencer/creator marketing programs (briefing, contracting, governance, optimization, measurement).

· Advanced knowledge of major social platforms and best practices (e.g., Instagram, TikTok, YouTube, Facebook, X, Pinterest, etc.).

· Experience representing a corporate brand on social, including community engagement and response management.

Desired Characteristics

· Experience with Sprinklr or similar social/content management platforms.

· Proven ability to develop innovative, multi-platform brand campaigns and sustained editorial programming.

· Strong understanding of how owned and earned social work together to drive engagement, advocacy, and reputation (and how paid amplification can support top-performing content).

· Experience in a regulated industry (financial services and/or healthcare strongly preferred).

· Excellent writing/editing skills and strong creative judgment; ability to translate complex topics into compelling social copy and content direction.

· Strong stakeholder management and leadership in a matrixed organization; ability to influence without direct authority.

· Highly analytical and insight-driven, balancing creative excellence with performance measurement.

· Entrepreneurial, fast-moving, and comfortable managing multiple workstreams with high standards and tight timelines.

Please send qualified resumes directly to : saakshi(at)zilliontechnologies(dot)com // 7039551070

Thanks,

Saakshi Sahni

Zillion Technologies Inc.

Director - Talent Acquisition

Email: saakshi(at)zilliontechnologies(dot)com // 703-955-1070