Director, B2B Marketing

About Us:

Zest Health is redefining the treatment of chronic dermatologic conditions through our tech-enabled, virtual model. We focus on high-touch, whole-person dermatology care, starting with patients managing psoriasis and eczema. Our mission is to transform the approach to treatment, making care more accessible, effective, and affordable. Join us as we set the new gold standard for value-based specialty care.

Job Summary:

We are seeking a Director of B2B Marketing to join our quickly-growing team. In this pivotal role, you’ll own the design and end-to-end execution of our B2B marketing strategy, with a primary focus on establishing Zest as the trusted leader in value-based dermatology and building a brand that continuously attracts payer partners. This role will also manage a direct report focused on B2B2C patient marketing.

This role is an exciting opportunity to own, develop, and execute your vision in a high-growth startup. This is a full-time position that can be remote with regular travel or co-located with the founding team at our headquarters in downtown Washington DC.

Your Responsibilities:

• Execute our end-to-end B2B marketing strategy to drive payer partner interest and accelerate partnership pipeline growth
• Develop and scale our partner-facing value proposition, creating compelling sales enablement materials, case studies, and other collateral that demonstrate Zest’s data-proven clinical model
• Build and elevate Zest’s brand, establishing industry credibility and thought leadership through PR and events
• Collaborate closely with the rest of the organization to ensure marketing efforts are tightly aligned with partnership goals and market needs
• Define, track, and analyze data across B2B marketing efforts to continually optimize our approach
• Manage a marketing team member that is focused on B2B2C execution

Qualifications:

• Bachelor's degree from a four-year university in a relevant field
• 5 or more years of experience in B2B marketing, including campaign strategy and execution, content strategy and design, and coordination with external vendors
• Strong organizational skills and the ability to manage multiple simultaneous workstreams with ease
• Strong verbal, written, and visual communication skills
• Infectious optimism about the ability for start-ups to disrupt complex industries
• Critical thinking and self-starter mentality with a high degree of adaptability in a fast-paced, complex health tech environment
• Eastern time zone with ability to travel to Washington DC regularly

Preferred Qualifications:

• Healthcare experience
• Startup experience
• Fully based in Washington DC

Why join the Zest Team?

• Do meaningful work alongside dynamic, mission-driven teammates
• Opportunity to join a high-growth start-up that is revolutionizing care delivery for dermatology patients
• Competitive compensation package
• Employer-sponsored medical, dental, and vision plans