Ecommerce Marketing Manager

Remote | US Market

About the Role

We are looking for an E-Commerce Marketing Manager to help drive online growth for our U.S. market business.

This is a performance-driven marketing leadership role for someone who can translate revenue goals into clear marketing priorities, stronger execution, and measurable results. This role is not purely brand-focused, and it is not meant to be a hands-on executor-only seat. We are looking for someone who can own outcomes, think commercially, and bring stronger accountability to the e-commerce marketing function.

The right person for this role understands how to improve acquisition efficiency, support retention growth, guide performance-focused creative direction, and align marketing efforts with broader business realities such as margins, promotions, and operational readiness.

This role sits within an EOS-aligned structure and is ideal for someone who is comfortable with ownership, measurable outcomes, and cross-functional accountability in a lean, fast-moving environment.

Reporting Line

Reports to: E-Commerce Director

Dotted-line alignment to: Integrator and CEO

What You’ll Own

• Own e-commerce marketing performance across key digital growth channels
• Drive improvement in metrics such as CAC, MER, ROAS, conversion rate, and customer quality
• Translate revenue goals into channel priorities, plans, and measurable targets
• Oversee acquisition performance across channels such as Meta, Google, TikTok, and other relevant platforms
• Identify inefficiencies, wasted spend, and untapped growth opportunities
• Partner on retention and lifecycle marketing across email, SMS, and related touchpoints
• Use dashboards, funnel data, attribution signals, and performance reporting to guide decisions
• Collaborate with creative and content resources to improve campaign effectiveness and conversion
• Support promotional planning, offer strategy, and pricing input through a performance and unit economics lens
• Work cross-functionally to ensure marketing efforts align with product priorities, inventory realities, margins, and broader business goals

What We’re Looking For

• 5+ years of experience in e-commerce and performance-driven digital marketing
• Strong understanding of paid acquisition, funnel metrics, attribution, and e-commerce economics
• Proven experience marketing to the U.S. market
• Strong English communication skills, written and spoken
• Strong analytical thinking and commercial judgment
• Ability to translate performance data into clear recommendations and actions
• Experience working cross-functionally in fast-paced, high-accountability environments
• Experience managing agencies, freelancers, or internal contributors is strongly preferred
• Comfortable working remotely with strong overlap with U.S. business hours

Ideal Candidate Profile

• Performance-driven and commercially minded
• Strong sense of ownership and accountability
• Comfortable bringing structure to a lean, evolving environment
• Able to balance speed with discipline and follow-through
• Understands that marketing growth must align with profitability and operational realities
• Comfortable working within an EOS-style environment with clear priorities and measurable outcomes
• lar ecommerce environment is advantageous