Director, Digital Marketing

Title: Digital Marketing Director

Full-Time ∙ Exempt-Salaried ∙ Remote

Are you ready to transform your career into a powerful catalyst for change? For almost 30  years, ZERO Prostate Cancer (ZERO) has been at the forefront of the battle against prostate cancer, providing essential support to patients and families touched by this disease. ZERO is the nation’s leading prostate cancer organization and the number one provider of prostate cancer resources, programs, and services. We are on a mission to improve and save lives from prostate cancer through advocacy, awareness, education, and support.

Consistently recognized as one of the Best Nonprofits to Work for by the Nonprofit Times, we take pride in our unwavering commitment to our team and community. Our culture is founded on the principles of growth, inclusivity, and camaraderie, which we uphold with passion and purpose. Our vision is a world where prostate cancer detection is early, support is unwavering, and care is accessible to all. . When you join ZERO, you become part of an extraordinary community with strong core values, where each individual motivates and inspires one another, advancing your career while making a meaningful impact in the fight against prostate cancer. Seize this opportunity to be more than just an employee—become an essential part of a movement that truly matters!

Job Summary: We are seeking a skilled Digital Marketing Director to develop, implement, and oversee our digital marketing strategies and execution focusing on website management, email marketing, and data analytics. This role requires a blend of creativity, analytical skills, and a deep understanding of digital marketing channels to enhance our brand presence and drive business growth.  This role will oversee the consolidation of all website management and updates under the Marketing and Communications team.

Key Responsibilities:

• Team Leadership & Collaboration:

  • Build, lead, and mentor a team of digital marketing professionals, fostering a culture of continuous improvement.
  • Work closely with internal teams to ensure consistency across all owned digital marketing channels.

• Website Management:

  • Oversee the design, content, and functionality of the company website to ensure it aligns with brand standards and provides a user-friendly experience.
  • Collaborate with internal teams to create landing pages and optimize user experience.
  • Identify critical conversion and drop-off points and optimize user funnels.
  • Monitor website performance using analytics tools, making data-driven decisions to improve site traffic and engagement.

• Email Marketing:

  • Plan, execute, and measure email marketing campaigns to promote our mission, educational materials, support services and events.
  • Segment email lists based on various criteria to personalize content and improve engagement rates.
  • Analyze email campaign performance metrics, such as open rates, click-through rates, and conversions, and adjust strategies accordingly.
  • Ensure compliance with email marketing laws and best practices, including data protection regulations.

• Data Analytics:

  • Utilize web analytics tools (e.g., Google Analytics) to track and report on website traffic, user behavior, and campaign performance.
  • Analyze data to identify trends, insights, and opportunities for optimization across digital channels.
  • Develop and monitor key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts.
  • Prepare regular reports for stakeholders, highlighting successes, challenges, and actionable recommendations.

• Strategy Development and Execution:

  • Develop comprehensive digital marketing strategies that align with overall business goals.
  • Manage budgets for digital marketing campaigns, ensuring optimal allocation of resources.
  • Stay abreast of emerging digital marketing trends and technologies, integrating innovative approaches into campaigns.
  • Collaborate with cross-functional teams, including sales, product development, and customer support, to ensure cohesive marketing efforts.

• Agency Management:

  • Under the direction of the VP of Marketing, lead project management of agency support across website, and direct email marketing to ensure effective strategic execution to drive brand objectives and results.

Qualifications:

• Bachelor’s degree in Marketing or a related field.
• A minimum of 7-10 years of experience in digital marketing, with a focus on website management, email marketing, and data analytics.
• A minimum of 5-8 years of experience managing agencies supporting digital, web, and direct marketing efforts.
• Proficiency in digital marketing tools and platforms, including content management systems (CMS), email marketing software, and analytics tools.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication, organizational, and project management skills.
• Ability to work independently and collaboratively in a fast-paced environment.

Preferred Qualifications:

• Strong experience with marketing automation platforms and customer relationship management (CRM) systems.
• Expertise in  SEO/SEM strategies and best practices.
• Creative mindset with a keen eye for detail and design.
• Certifications in digital marketing or related areas are a plus.

Physical Requirements:

• Prolonged periods at a computer in a stationary position at least 50% of the time.
• The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.

One of many reasons to join the ZERO team is because we offer great benefits!

• Unlimited PTO
• 403(b) retirement plan matching up to 4%
• 100% Employer-paid benefits include Medical, Dental, Vision, Short-Term Disability, & Long-Term Disability insurance
• FSA/HSA

This role will report directly to the Vice President of Marketing and collaborate closely with the Communications team to support ZERO’s vision and goal of ending prostate cancer.

This remote position allows candidates to reside anywhere in the United States. Travel may be required about 5% of the time.

ZERO Prostate Cancer is an equal opportunity employer committed to fostering an inclusive work environment for all employees. We encourage BIPOC individuals, veterans, people with disabilities, and those affected by prostate cancer to apply. Applicants must be authorized to work in the United States.

If you require reasonable accommodation to complete the application, interview, complete any pre-employment testing, or otherwise participate in the employee selection process, please direct your inquiries to Human Resources at hr@zerocancer.org.