Marketing Lead

Marketing Leader

About ZenRows: Born in the vibrant heart of the Basque country in Bilbao, ZenRows is one of Europe's fastest-growing startups. Founded in 2021, we are dedicated to revolutionizing data workflows with our cutting-edge web data extraction platform, used globally across industries like e-commerce, real estate, finance, and AI. Our mission is to empower businesses with seamless, scalable data solutions to drive automation, analytics, and AI-driven insights. ZenRows champions a fully remote work environment, committed to attracting top-tier talent regardless of location.

The Role: ZenRows is on the hunt for a dynamic Marketing Leader to take the helm of our multi-channel marketing team. This role is pivotal in driving top-of-funnel growth and establishing ZenRows as the industry standard in a fiercely competitive landscape. As a hands-on leader, you will not only strategize but also dive deep into execution, ensuring our marketing efforts are innovative and impactful.

Your Key Responsibilities:

• Growth & Demand Generation: Craft and implement robust multi-channel acquisition strategies to enhance brand awareness and generate high-quality leads.
• Marketing Strategy & Execution: Architect and execute a cohesive go-to-market strategy that aligns with our business objectives and revenue aspirations.
• Brand Positioning & Thought Leadership: Amplify our market presence through persuasive storytelling, high-quality content, and active community participation.
• SEO & Content Marketing: Develop and oversee a content strategy that boosts organic reach and cements ZenRows as a thought leader.
• Paid Media & Performance Marketing: Manage and optimize paid channels like Google and LinkedIn to ensure maximum ROI.
• Sales & Marketing Alignment: Collaborate closely with the Sales team to refine the Ideal Customer Profile, enhance lead quality, and boost conversion rates.
• Customer & Market Insights: Leverage insights from data, market research, and customer feedback to refine marketing tactics and campaign effectiveness.
• Team Building & Leadership: Directly recruit, mentor, and lead a high-performing marketing team, fostering an environment of growth and excellence.
• Product Marketing Expertise: Utilize extensive product marketing knowledge to develop compelling product narratives, align marketing strategies with the product roadmap, and drive the product lifecycle from introduction to market saturation.

The Person: We are scouting for a visionary yet pragmatic marketing leader who can ignite rapid growth while crafting a scalable marketing framework. You should be deeply entrenched in the trenches of B2B SaaS marketing, with a proven ability to lead by example and inspire your team to new heights.

You should have:

• 7+ years of B2B SaaS marketing experience, with a robust portfolio showcasing hands-on expertise in key marketing disciplines.
• At least 3+ years in a leadership role with a track record of strategic decision-making and operational excellence.
• Profound knowledge of growth marketing, demand generation, and performance marketing.
• Skilled in using marketing automation tools like HubSpot, Marketo, or ActiveCampaign.
• Demonstrated success in brand positioning and messaging, particularly in technical or developer-focused markets.
• Proven ability to drive revenue growth through creative and effective marketing strategies.
• Competence in data analysis with a knack for turning insights into actionable strategies.
• Exceptional leadership qualities, capable of hiring, coaching, and leading marketing teams to success.
• Stellar communication skills and adeptness at fostering collaboration across functions.
• Fluent in English, with proficiency in both written and spoken forms.
• Comfortable in a remote, startup environment, capable of working independently and proactively.

Why You Will Love Working Here:

• Remote Flexibility: Enjoy the freedom to work from anywhere, focused purely on your outcomes.
• Dynamic Growth Opportunities: Experience rapid career advancement in a thriving startup.
• Impactful Work: Play a direct role in shaping the company's strategy and growth.
• Supportive Environment: Join a team that values both professional and personal development.

Benefits:

• Competitive salary with equity options.
• Flexible working hours to accommodate a healthy work-life balance.
• Personal development budget for continuous learning.
• Annual company retreats in scenic Bilbao.

Our Commitment to Diversity and Inclusion: At ZenRows, we cherish diversity and strive for an inclusive environment where all are respected and valued. We believe diversity enhances our performance and products, and we actively promote a diverse company culture.

Apply Now: Ready to lead marketing at one of Europe’s most innovative startups? Visit our careers page to apply or discover how you can make a significant impact at ZenRows.

This role is tailored for a marketing leader eager to tackle new challenges and propel market growth through innovative strategies. If you're passionate about merging marketing and technology to push boundaries, ZenRows is your next great adventure.