Shopify Marketing Lead

Read first: Please do not apply if you are currently engaged with other clients or if you're part of an agency.

Job Summary

We are a wellness company with thriving e-commerce stores on TikTok and Amazon, and we’re looking to grow our presence on Shopify. And we’re looking for a Shopify Growth Lead who can help us build and scale up our Shopify store and is well-versed in the digital marketing space.

In this role, you’ll take the lead in creating and managing PPC campaigns, developing offers, and optimizing our Shopify store to boost sales.

If you’re someone who enjoys the challenge of driving growth, building, and collaborating with a dynamic team, we’d be thrilled to hear from you!

Key Responsibilities:

- Create and manage high-converting offers for the Shopify store to drive traffic and increase sales.

- Improve SEO to increase organic traffic and visibility for the Shopify store.

- Run and optimize Pay-Per-Click campaigns on platforms like Meta, Google Ads, and TikTok.

- Develop and execute email marketing campaigns using tools like Klaviyo or Mailchimp.

- Analyze data from ads, email campaigns, and Shopify store to improve performance.

- Build and lead a team of digital marketers and Shopify Virtual Assistants.

- Collaborate with design and development teams to ensure marketing strategies align with the store’s goals.

- Manage third-party apps for marketing automation and efficiency.

Qualifications:

- 5+ years of experience in Shopify digital marketing.

- Proven success in managing PPC campaigns on Meta, Google Ads, and TikTok, with a focus on performance optimization.

- Proficiency in Shopify Analytics, Google Analytics, and other tools to drive data-driven decisions.

- Expertise in email marketing, including segmentation, automation, and list management.

- Strong understanding of SEO for e-commerce sites and ability to create high-converting offers across multiple marketing channels.