In this role, you’ll use Salesforce Marketing Cloud to execute messaging campaigns across email, SMS, and push notifications to drive customer loyalty, demand, and provider engagement. This cross-functional role requires strong technical skills in digital marketing execution, audience segmentation, analysis, personalization, and reporting. You will collaborate with engineering, data, and marketing teams to optimize campaign effectiveness and automation. The ideal candidate is a dedicated practitioner capable of managing complex assignments in a fast-paced environment with positivity, creativity, and enthusiasm.

This is a fully remote position based within the United States, reporting to the Director of Product Management and Analytics while working closely with the marketing team.

Responsibilities

Develop and execute transactional, lifecycle, and promotional messaging campaigns in Salesforce Marketing Cloud across email, SMS, and push notifications to drive customer and provider engagement and retention.
Code emails in HTML/CSS with Ampscript personalization upon receiving design files from the marketing team
Ensure high deliverability rates through proactive management of list health
Optimize messaging workflows by collaborating with engineering and data teams to define data structures and improve event-triggered automation.
Manage audience segmentation and personalization strategies
Build, execute, and optimize lifecycle messaging campaigns ensuring engagement across customers and providers.
Optimize campaigns through A/B testing, audience segmentation strategies, and personalization techniques.
Analyze campaign performance metrics, provide insights, and recommend improvements using dashboard tools such as Tableau or Google Analytics.
Maintain CRM data hygiene and ensure ongoing compliance with CAN-SPAM and other relevant email/mobile marketing regulations.

Requirements

2+ years of hands-on experience in Salesforce Marketing Cloud, focusing on campaign development, automation, analytics and list health.
Proactive problem solver who is comfortable independently researching and troubleshooting new tools and features.
Hands-on experience with front-end coding (HTML, CSS, SFMC Ampscript) for email development and customization.
Excellent communication, organization, and project management skills including experience using workflow visualization tools such as Lucid to diagram lifecycle campaigns.
Strong proficiency in quantitative campaign reporting & analysis.

Nice-to-Haves

Experience with SQL or other data querying language—writing queries, pulling data from relational databases.
Design experience and fluency in design software such as Figma, Adobe Creative Suite, Sketch or InVision.
Experience with healthcare and HIPAA compliance guidelines within marketing.

Salary

$70–90K

Benefits and Perks

Healthcare, vision, and dental plan
Uncapped vacation
401k with match
HSA with match
Stock options
Four free in-home massages per year, plus discounted additional massages

About Zeel

Zeel allows customers and patients to seamlessly book in-home treatments through a nationwide network of 11,000 providers. Through massage therapy, physical therapy, AI-powered exercise, and behavioral therapy, we lift people out of mental and physical pain without the devastating side effects of prescribed and over-the-counter medications. We take special pride in serving our nation's veterans through VA Medical Centers in more than 20 states.

Zeel provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Zeel complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment.