Director of Marketing - Health & Wellness Company

💼 Now Hiring: Director of Marketing

💰 Salary: $140,000-$160,000/year based on experience

📍 Location: Remote, US

🕒 Job Type: Full-Time

👥 Industry: Health & Wellness

We are a pioneering holistic health and longevity company blending ancient wellness traditions with modern science and technologies to deliver transformative health solutions. Our innovative approach to optimizing health at the molecular level is empowering individuals to lead healthier, more vibrant lives through our unique "Return on Time" philosophy.

We're looking for a Director of Marketing to lead our marketing efforts and manage our relationships with external agency partners. This leadership role will be responsible for developing and executing comprehensive marketing strategies that align with our mission to revolutionize holistic health and wellness. Working directly with our executive team, you'll play a crucial role in shaping our brand story and driving business growth as we expand our reach globally.

The ideal candidate is a strategic thinker with exceptional leadership skills and a deep understanding of wellness and longevity markets. You'll be expected to balance strategic vision with hands-on execution, forging strong relationships with agency partners while ensuring all marketing initiatives deliver measurable results.

Key Responsibilities

Marketing Leadership & Strategy

• Develop and execute comprehensive marketing strategies that align with our business objectives and "Return on Time" philosophy
• Lead the planning and implementation of marketing campaigns across all channels, including digital, social, content, and traditional media
• Oversee brand management to ensure consistency across all touchpoints and communications
• Build and maintain the marketing budget, allocating resources effectively to maximize ROI
• Regularly analyze marketing performance metrics and translate insights into strategic optimizations

Agency Management

• Manage relationships with external marketing agency partners, ensuring alignment with our clients vision and goals
• Set clear expectations, deliverables, and KPIs for agency partners
• Evaluate agency performance and provide constructive feedback to improve marketing outcomes
• Collaborate with agencies on campaign development, execution, and optimization

Executive Collaboration

• Work directly with the executive team to align marketing strategies with overall business objectives
• Present marketing plans, performance reports, and strategic recommendations to leadership
• Collaborate with department leaders to ensure marketing supports product development, sales, and customer experience initiatives
• Serve as the marketing subject matter expert for executive decision-making

Content & Brand Storytelling

• Craft compelling narratives that effectively communicate our unique blend of ancient wellness practices and modern science
• Oversee development of thought leadership content that positions our client as an authority in the longevity space
• Guide the creation of educational content that explains complex health concepts in accessible ways
• Ensure all content reinforces our "Return on Time" value proposition across various channels

Digital Marketing Oversight

• Lead the optimization of our digital marketing presence, including website, SEO, email marketing, and social media
• Develop strategies to grow our online community and increase engagement
• Oversee analytics and reporting to track digital marketing performance
• Stay current with emerging digital marketing trends and technologies relevant to the wellness industry

Qualifications

• 8+ years of marketing experience, with at least 3 years in a leadership role
• Experience in health, wellness, longevity, or related industries strongly preferred
• Proven track record managing external agency relationships and cross-functional teams
• Strong understanding of both traditional and digital marketing channels and strategies
• Experience with data-driven marketing and performance analytics
• Exceptional communication skills, both written and verbal
• Strategic thinker with the ability to execute tactically when needed
• Bachelor's degree in Marketing, Business, or related field; MBA a plus

What We Offer

• Competitive salary: $140,000-$160,000/year based on experience
• Stock options
• 20% target performance bonus
• Comprehensive benefits (Medical, Dental, Vision)
• 401(k) with company match
• Flexible PTO
• Remote work environment
• Access to our client's wellness services and technologies
• Opportunity to make a meaningful impact in the health and longevity space
• Close collaboration with the executive team in a fast-growing company