Digital Marketing Specialist

About Zealium Media Limited:

Zealium Media is a digital media performance marketing business, focussed primarily on the esports and sports industries. Whilst we’re a young company, our founders have decades of experience marketing in highly competitive verticals online and we know what it takes to win.

After the successful launch of our primary esports asset – thespike.gg, Zealium Media is now in the process of developing its first sports-based asset and are looking for an experienced digital marketing specialist to work across all our projects.

About the Role:

Reporting into the Head of SEO and Content, you’ll be mainly responsible for maintaining various content types in a custom CMS, planning, and outreaching for backlink acquisition as and when required.

Responsibilities:

·      Upload and publish content supplied by journalists to the CMS

·      Source relevant images for each content being uploaded as per internal guidelines

·      Make sure all content added to the CMS do align with internal SEO publishing guidelines

·      Make sure all content in the CMS do align with our brand and design guidelines

·      Working closely with SEO specialists identify and fix content and styling issues on the site on regular bases making sure highest standard of published content is always maintained

·      Create new category and sub-category pages as per the business requirements

. Support the metadata optimisation

• Provide support to link acquisitions teams with outreach, planning and execution
• Work alongside content teams to identify and fix content cannibalization and indexability issues
• Monitor and analyse website performance using Google Analytics and other relevant tools

·       Reporting on content performance to the wider business

Note: This job description is not intended to be all-inclusive. The employee may perform other related duties as negotiated to meet the ongoing needs of the business.

Required Skills & Experience:

You should be an experienced digital marketing executive, SEO executive or similar with a CV that demonstrates the following.

• Hands-on experience in content publishing and CMS management
• Hands-on experience in content editing
• Demonstratable SEO outreach experience
• You are comfortable analysing SEO data
• Experience in using some of the SEO tools such as ScreamingFrog, SEMrush, Ahrefs, Google Search Console, Google Analytics
• You stay up to date on SEO Best Practices and Search Engine Industry

Competitive Pay