Marketing Manager

Marketing Manager

Company: ZAP Cricket

Location: Meerut (On-site)

Employment Type: Full-Time

About ZAP Cricket

ZAP Cricket is one of India's fastest-growing cricket brands, manufacturing premium cricket bats, balls, and accessories. Our mission is to build India's most loved cricket brand through innovation, quality, and exceptional customer experience.

We are looking for a passionate and execution-driven Marketing Manager who can own brand growth across digital, influencer, retail, and marketplace channels.

Role Overview

As the Marketing Manager, you will be responsible for planning and executing marketing campaigns that drive brand awareness, customer acquisition, and retention. You will work closely with the founders and collaborate across design, content, e-commerce, and sales teams to scale the ZAP Cricket brand.

Key Responsibilities

Brand Marketing

Develop and execute monthly marketing plans aligned with business goals.

Build and strengthen ZAP Cricket's brand positioning across online and offline channels.

Plan product launches and seasonal campaigns.

Influencer & Athlete Partnerships

Identify and onboard cricket influencers, coaches, academies, and professional players.

Manage end-to-end influencer campaigns.

Track campaign performance and ROI.

Social Media Marketing

Own content planning across Instagram, YouTube, Facebook, and LinkedIn.

Coordinate with designers and content creators for daily content execution.

Monitor engagement and continuously optimize content strategy.

Performance Marketing Support

Work closely with Meta and Google Ads teams.

Plan creatives, landing pages, and promotional campaigns.

Analyze campaign performance and suggest improvements.

Marketplace Marketing

Plan promotional campaigns for Amazon, Flipkart, and other marketplaces.

Coordinate listing optimization, A+ Content, product launches, and seasonal promotions.

Improve product visibility and conversion rates.

Customer Retention

Execute Email, WhatsApp, and SMS campaigns.

Plan customer lifecycle journeys including welcome flows, abandoned cart, post-purchase, and reactivation campaigns.

Improve repeat purchase rate and customer retention.

Offline Marketing

Plan academy activations, tournaments, and grassroots cricket events.

Build relationships with cricket academies and coaches.

Coordinate on-ground branding and product demonstrations.

Campaign Analytics

Track marketing KPIs and prepare weekly performance reports.

Measure campaign ROI and recommend improvements.

Maintain marketing dashboards and reporting.

Requirements

3-6 years of experience in marketing, preferably in D2C, e-commerce, sports, or consumer brands.

Experience in influencer marketing and campaign execution.

Good understanding of Meta, Google, Email, WhatsApp, and social media marketing.

Knowledge of Amazon and Flipkart marketplace marketing.

Strong project management and communication skills.

Ability to manage multiple campaigns simultaneously.

Passion for cricket is highly preferred.

Preferred Skills

Experience with Shopify.

Understanding of SEO and content marketing.

Experience with CRM and marketing automation tools.

Familiarity with Google Analytics, Meta Ads Manager, and Amazon Seller Central.

Strong analytical mindset with attention to detail.

What You'll Work On

Brand campaigns

Influencer marketing

Product launches

Social media growth

Marketplace marketing

Email, WhatsApp, and SMS marketing

Academy activations

Customer retention

Marketing analytics

Why Join ZAP Cricket?

Opportunity to build one of India's fastest-growing cricket brands.

High ownership and direct collaboration with the founders.

Work across branding, growth, e-commerce, and grassroots marketing.

Fast-paced environment with significant learning and growth opportunities.

To Apply

Please send your resume, portfolio (if applicable), and a brief note on why you'd like to join ZAP Cricket to [bhavya@zapcricket.com]

Subject: Application for Marketing Manager – ZAP Cricket