The company specializes in high-quality nutritional supplements designed to enhance strength, performance, and overall wellness.With an emphasis on bulk sales, they provide high-quality formulas that support muscle growth, recovery, and general health. Their products are developed using scientifically backed ingredients to help athletes, fitness enthusiasts, and health-conscious individuals achieve their goals efficiently.

The Role

We are hiring a Marketing Director to lead and scale our customer acquisition and retention efforts across DTC and Amazon. This is a dual-cap role that requires mastery of both performance marketing (paid social, search, CRO) and retention marketing (email, SMS, subscription, loyalty).

You'll be tasked with building predictable acquisition systems, optimizing paid media spend, increasing customer lifetime value, and driving cohesive campaigns across every step of the funnel.

You'll lead a small, elite team of marketers and collaborate with our creative, product, and operations teams to make every dollar perform harderand every customer stay longer.

RESPONSIBILITIES

Acquisition / Growth Marketing

Co-develop strategy and lead execution across Meta, TikTok, Google, YouTube, AppLovin, etc
Build and manage a full-funnel performance roadmap launches, promos, evergreen
Optimize daily paid spend to hit NC-ROAS, CPA, and CAC targets
Partner with our creative strategist and media buyer to ensure assets align with performance insights
Oversee landing page optimization, conversion funnels, and testing strategy
Stay on top of digital ad trends, platform updates, and best practices

Retention / Lifecycle Marketing

Own post-purchase journey across email, SMS, loyalty, and surprise & delight
Build scalable onboarding flows, cancel flows, and win-back automation
Increase 60-day and 180-day LTV across subscription and non-subscription cohorts
Manage list growth, deliverability, segmentation, and campaign calendar
Partner with customer support to reduce friction + increase satisfaction
Co-develop marketing calendar(s)

Data & Team Leadership

Lead weekly marketing performance reviews with CMO
Mentor and grow a cross-functional marketing team (growth, retention, creative ops)
Own the marketing P&L and budget allocation across channels
Identify levers to scale: product bundles, launches, pricing tests, funnels
Collaborate with CRO, all agencies / contractors, and Influencer/UGC teams to ensure alignment

QUALIFICATIONS & SKILLS

4+ years in e-commerce - worked at an agency or owned/operated ecom brand (preferably DTC supplements or CPG)
Deep experience in Meta, TikTok, and Google Ads with $1M+ annual spend
Proficiency in Klaviyo, Postscript, and funnel-based copy strategy
Strong analytical capabilities in GA4, Excel, Triple Whale, etc.
Experience in building out landing pages, split tests, and promotional calendars
Prior experience managing a retention P&L or LTV initiatives is a major plus
Bonus: experience in subscription, influencer seeding,

Location, Working hours & Compensation:

Full-time, remote, 8:00AM - 5:00PM / MST
Occasional travel (5-15%) may be required for on-location shoots, events, and expos ( Quarterly company-paid trips for non-local hires can be arranged as needed)
$85,000 - $130,000 / year
Health insurance
Paid time off & company holidays
Employee discount on the company products
Travel opportunities for events and expos

Hiring Process: