Marketing Manager (PropTech Platform- Startup)

York Towers is a global luxury real estate development leader of York Holding Group. Since 2016, we have delivered exceptional properties and managed six dynamic projects across five countries and three continents. With eight offices worldwide, we leverage cutting-edge technology and market insights to create multicultural residential communities that redefine modern living.

Overview

The Marketing Manager at our Startup is a strategic & data-driven professional, responsible for increasing brand awareness & driving user acquisition for all of the company’s business lines (sales, rentals, & short-term rentals).

Able to leverage AI-powered marketing tools to optimize campaigns, ensuring maximum return on investment (ROI) & efficient achievement of all marketing targets. Reporting to the CBDO, he/she will lead the Marketing Growth, Branding & PR functions to achieve objectives for our launch in Q4 2025 & beyond.

Responsibilities

• Strategic Planning & ROI Management: Develop & execute a comprehensive marketing strategy focused on achieving marketing objectives. Will be directly responsible for the marketing budget & demonstrating a clear ROI for all campaigns & marketing activities in plan, ensuring efficient use of resources to meet business goals.
• AI-Driven Performance Marketing: Utilize & optimize AI marketing tools to run the marketing operation. This includes leveraging AI for audience segmentation, SEM bid optimization, & content personalization to achieve web traffic, app download, conversion targets, and other activities with maximum efficiency.
• Brand & PR: Lead all branding initiatives & public relations efforts. Manage media relationships, secure high-impact features in industry publications & build company’s reputation as the leading digital real estate marketplace.
• User Acquisition & Growth: Drive user growth through multi-channel marketing campaigns, including search engine marketing (SEM), social media, content marketing, & email campaigns.
• Team Leadership: Build, mentor, & lead a high-performing marketing team. Foster a data-driven culture & ensure alignment with sales & business development teams.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field; Master’s degree is a plus.
• Proven experience (5+ years) in a senior marketing role, preferably within a tech, e-commerce, or proptech company.
• Demonstrated success in building brand equity from the ground up.
• Proven track record in scaling users’ acquisition & increasing web traffic & app downloads.
• Extensive experience with AI marketing tools & platforms.
• Proven track record of managing budgets & demonstrating a positive ROI on marketing activities.
• Excellent leadership, communication, and project management skills.