Growth Marketing Lead

What We Expect

You will:

• Develop and manage an inbound marketing funnel that generates leads for all company services.
• Strategize and execute B2B paid advertising campaigns across platforms such as Google, LinkedIn, Reddit, Meta, and Telegram.
• Plan and implement targeted email marketing campaigns.
• Plan and manage influencer relationships.
• Coordinate the company’s presence at key industry events.
• Lead the overall content strategy and oversee content creation across all channels.
• Collaborate with UI/UX designers and web developers to continuously improve and maintain the company website.
• Oversee the production and delivery of graphic assets to support all marketing initiatives.

You must have:

• Experience building and optimizing B2B SaaS or agency marketing funnels that drive lead generation and significant revenue growth.
• Understanding of B2B advertising strategies
• Experience driving content strategy and managing content production at scale.

You might have:

• Proficiency in Chinese
• Expertise in Chinese Social Media Management
• Hands-on experience with web analytics, conversion rate optimization (CRO), and marketing automation tools (Google Analytics, HubSpot)
• Experience in Public Relations (PR)