Digital Marketing Manager (Google)

Position Name – Google Tag Manager-GTM Analyst

Type of hiring – Fulltime

Location – Remote Canada

Job Description:

Advanced Implementation with Google Tag Manager:

• Lead the planning, implementation, and management of complex tracking setups using Google Tag Manager.

• Collaborate closely with cross-functional teams to understand business requirements and translate them into effective tracking solutions.

• Technical understanding and experiences with digital media solutions Google Tag Manager and Google Analytics

• Knowledge and experience in HTML/CSS, JavaScript, DataLayer and web Analytics

• Proficiency in creating custom triggers, tags and variables within Google Tag Manager

• Serve as the primary administrator for Google Tag Manager (GTM).

• Oversee the creation and management of tags within GTM.

• Lead container merging efforts to streamline and optimize tracking processes.

• Execute smooth migration experiences from Google Analytics Universal (G3) to Google Analytics 4 (G4).

Integration and Data Management:

• Integrate Google Analytics G$ with BigQuery for comprehensive data analysis.

• Collaborate with relevant teams to ensure seamless integration of product links, Google Ads, and other essential components.

Event Tracking and Understanding:

• Develop and implement robust event tracking strategies within GTM.

• Demonstrate a solid understanding of events and their significance in analytics.

Performance Optimization:

• Monitor and optimize site performance through effective tag management strategies.

• Implement improvements to enhance the overall efficiency and speed of the website.

Collaboration and Communication:

• Collaborate with cross-functional teams to align GTM initiatives with business objectives.

• Provide clear communication on tag implementations, container merging, and migration processes.

Problem Resolution and Troubleshooting:

• Diagnose and resolve complex issues related to tag implementations and experiment setups.

• Provide expert support to address technical challenges and ensure smooth operations.

Collaboration and Communication:

• Work closely with various teams, including marketing, designers, development, and analytics, to align tracking initiatives with overall business goals.

• Effectively communicate updates and changes in tag implementations and optimization experiments to internal stakeholders.

Requirements:

• Proven experience as a Google Tag Manager Administrator.

• Expertise in creating and managing tags within GTM.

• Demonstrated ability to merge and optimize containers for efficient tracking.

• Experience in migrating from Google Analytics Universal (G3) to Google Analytics 4 (G4).

• Familiarity with integrating Google Analytics 4 with BigQuery for advanced data analysis.

• Strong understanding of event tracking and its role in analytics.

• Proficiency in managing site performance through effective tag management.

• Ability to integrate and manage product links and Google Ads links within GTM.

• Excellent communication skills to convey technical information to diverse stakeholders.

• Proactive problem-solving mindset with a focus on continuous improvement.