Director, Marketing Communications

Empowering supply chain leaders to unlock hidden value and gain a competitive advantage, YMX Logistics is committed to revolutionizing manufacturing and distribution facilities through connected, sustainable, and optimized yard logistics and management services.

We are a fast-growing niche logistics and technology company with an amazing leadership team comprised of industry veterans and funded by a prestigious private-equity firm.

YMX is seeking a highly skilled Marketing Communications Director to join our dynamic marketing team.

Reporting to the VP of Marketing, the ideal candidate is a hands-on, data-oriented storyteller who excels in project management and cross-functional activities. You will possess a strong background in the supply chain and logistics industry, as well as a passion for sustainability and innovation. You are also a HubSpot power user, prioritizing the creation and capture of demand.

Key Responsibilities:

• Deeply understand YMX's buyers, ecosystem, and markets.

• Execution of GTM strategies to drive customer acquisition, retention, and pipeline generation.

• Data-Driven Storytelling: Use data, customer insights, and market trends to build compelling narratives and visual content that fuel marketing campaigns and customer engagement.

• Sales Enablement: Deliver world-class collateral (sales decks, one-pagers, competitive battlecards, and case studies) and technical documentation that drives sales effectiveness and shortens deal cycles.

• Content creation and distribution: Own the content plan and calendar, including the YMX blog, social media channels, newsletters, industry reports, and PR.

• Manage vendors across multiple channels: Paid ads, Social, Email, Live Events, Webinars, Website, SEO, Direct Mail, and Sponsorships.

• Plan, promote, and execute field marketing programs that include virtual events (Happy Hour and Premier events) and live in-person events (Lunch and Learn, Workshops), as well as partner/customer marketing events and creative gifting initiatives that align with campaign and regional objectives.

• Work closely with sales, customer success, and product teams to support ABM programs with aligned content and campaigns.

• Analyze full-funnel data on a weekly, monthly, and quarterly basis to inform investment decisions (channels, campaigns, and programs), extract key insights, and recommend actionable steps.

Qualifications:

• Bachelor's degree in Communications, Marketing, Business, or a related field;
• 7+ years of experience in B2B marketing or related roles, preferably in the Supply Chain and Logistics or SaaS sectors.
• Have a deep understanding of ABM, inbound, outbound, and integrated marketing campaigns.
• Proven track record of driving successful growth marketing campaigns and achieving measurable results.
• Strong analytical skills and proficiency in marketing tools (e.g., Google Analytics, HubSpot, HubSpot CMS, Apollo, LinkedIn Ads, AI, etc.).
• Excellent communication, leadership, and project management skills.
• Creative thinker with the ability to develop innovative marketing strategies.
• Passion for sustainability and commitment to YMX Logistics' core values.
• Ability to thrive in a fast-paced, collaborative, and dynamic environment.