Digital Marketing Executive (Remote)

Job Title: Digital Marketing Executive

At Yellow Law Group, we are seeking a strategic and creative Digital Marketing Executive to lead and manage our online presence in alignment with our brand identity in the legal industry. This is a full-time remote position ideal for a highly motivated individual with a strong grasp of digital marketing tools and performance-based strategies.

Job Description:

• Monitor the performance of digital assets and provide recommendations for improvement.
• Research, track, and suggest implementation of marketing technology tools aligned with digital trends and strategies.
• Ensure the company website reflects the brand image, remains user-friendly, and is consistently up to date by organizing and developing strategic improvements. Update content, manage third-party providers, and ensure server stability. Provide regular progress reports.
• Plan new page structures and implement conversion funnels.
• Prepare content briefs for the website (e.g., videos, legal documents, and stories related to Yellow Law Group).
• Monitor and manage performance marketing activities.
• Execute necessary optimizations to improve website performance.
• Plan, execute, and manage all digital marketing campaign processes.
• Oversee all processes related to web development, performance, and analytics.
• Research and integrate supporting tools and applications to streamline marketing processes and improve efficiency.

Qualifications:

• Preferably a bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 3 years of experience in digital marketing, including strategy development and execution.
• Proven experience in creating, managing, and optimizing websites (CRO, SEO).
• Hands-on experience in planning and launching new web pages or full websites.
• Strong knowledge of performance marketing, online campaigns, and analytics tools (e.g., Google Analytics, Google Ads, etc.).
• Excellent project management and organizational skills.
• Strong collaboration skills across all departments.
• Strong communication and reporting skills in English.
• Tech-savvy with familiarity in marketing tools and applications.