Marketing Communications Manager - Professional Audio, Business Solutions (Growth Marketing & Partner Development)

Description

This is not a role about keeping campaigns running — it’s about building relevance and driving growth in a market where we are not yet the go-to brand. Yamaha is well-known and trusted in pro audio, but installed sound for business and hospitality is still largely untapped. You’ll partner closely with the Product Marketing Manager to create and execute integrated campaigns that elevate Yamaha’s relevance and drive sales. The challenge — and opportunity — will be leaning heavily into partner marketing with our channels and distributors to scale efficiently and effectively. If you are results-focused, passionate about installed sound, and thrive on seeing marketing turn into measurable business growth, you will love building this program from the ground up.

This role has both hybrid and remote (with travel) work options dependent on candidate location. Preferred locations: Buena Park, CA; Dallas, TX; Nashville, TN.

Purpose of Role

Leads the communication of a product’s customer value proposition to the market by effectively executing the defined go-to-market strategy. Marketing Communication is at the center of the hub-and-spoke model and is responsible for gaining the input and expertise to deliver the intended awareness, consideration, trial, and repeat goals of a particular product or campaign. Marketing Communication is also tasked with elevating the Yamaha brand’s equity with customers by delivering effective and compelling messaging to market.

Key Accountabilities Include

• Ensures growth across key brand dimensions including sales, market share, profitability, customer acquisition, and brand equity through effective marketing materials, media platforms, and campaigns
• Ensures that Yamaha maintains a consistent brand image and product positioning in campaigns and communications
• Ensures that the category MarCom budget aligns with YCA’s priorities and highest impact activities
• Ensures successful execution of the Category’s go-to-market strategies to create demand and preference for Yamaha products
• Ensures success & impact of Co-op & MDF programs with channel partners
• Ensures that lead gen & training content is easily and readily accessible
• Drives lead gen & retention

Primary Responsibilities Include

• Develops and integrates B2B customer and market insights and journeys into marketing strategies and initiatives
• Partners with internal teams (e.g., Product Marketing and Sales) to define and execute go-to-market strategies
• Crafts category and product communication strategies and marketing initiatives
• Develops campaign plans and briefs for marketing initiatives, brief creative teams and provides feedback
• Create digital marketing assets, and lead generation content and sales presentations
• Document customer information, track impact of activities and measure impact through customer acquisitions, conversations and other KPIs

Qualifications

Ideal

• Able to build cross-platform traditional, digital, and social marketing programs
• Proficient in Microsoft Office with advanced PowerPoint and Excel skills
• Demonstrates success in writing compelling creative briefs and leading a team of creative/media agency partners
• Budget management
• Experience collaborating across multiple geographies and cultures
• Demonstrated success building and executing B2B partner marketing programs that drive impact

Preferred

• Experience developing marketing strategies and communications with top consumer brands
• Demonstrates experience leading traditional and digital channel strategies, and production processes, including print/digital advertising, digital/social/content marketing, trade shows, PR, and sales support tools
• Demonstrates experience influencing the direction of one or more of these marketing vehicles
• Experience with creative development and business tracking tools/software (Workfront, Wrike, Teamwork, Asana, CRM, etc.)
• Demonstrates success in a high-volume, matrixed organization
• Passionate about Pro audio products
• Experience creating lead gen and training materials

Core Functional Competencies

• Customer Insights: Ability to understand and interpret customer data, behaviors, and feedback into conclusions that can be used to make marketing decisions
• Market Understanding: Knowledge of market and Yamaha's position in it, as well as prospective customer base
• Marketing Communication Integration: Integrate marketing communication campaigns across modes and channels
• Marketing Plan Development: Define, organize, and manage marketing activities and resources to bring about successful execution of marketing campaigns
• Marketing Strategy Development: Select a course of action to achieve marketing goals
• Project Communication Management: Link people (including team members and stakeholders), ideas, and information throughout the project life cycle; include timely generation and collection of information along with its proper dissemination and archival process
• Sales Alignment and Support: Align marketing work with, and support, sales efforts
• Technical Product Acumen: Demonstrate in-depth knowledge of Yamaha's products and services

Core Behavioral Competencies

• Yamaha Way (Will, Integrity, Initiative, Challenge, Commitment)
• Customer Focus
• Decision Quality
• Plans and Aligns
• Collaborates
• Self-Development
• Situational Adaptability

Here’s What We’ll Bring

• Comprehensive benefits package including Medical, Vision, Dental, LTD, Life-Insurance and 401k with match AND automatic contributions
• Performance based bonus program
• Robust employee wellness programs including free music lessons
• Gym and wellness reimbursement program
• Tobacco cessation reward program
• Free concerts from award winning artists
• Discounted hotel, travel, entertainment, and other attractions
• Employee product purchase program
• Flexible work options (including hybrid schedule)
• Casual dress
• Vacation, sick-time and personal floating holidays
• Monthly events, for example -- Bring Your Dog to Work Day, Employee Singing Competitions, Spirit Week and other fun events
• Inclusive and passionate culture
• We foster a culture in which everyone feels welcomed, included, and valued; and recognize that diversity contributes to the success of Yamaha