Marketing PR (HK Based)

Key Responsibilities:

• Strategic Communications & Media Relations: Develop and execute comprehensive corporate communications strategies aligned with business objectives. Cultivate and leverage strong relationships with leading global financial media, blockchain/crypto outlets, and key industry influencers (KOLs) to secure impactful coverage. Manage all corporate messaging, including press releases, articles, briefing materials, and executive communications.
• Content & Digital Presence: Oversee the company's social media channels and official website, ensuring timely, insightful, and brand-consistent content. Create compelling financial and corporate content (e.g., articles, reports, presentations) in both English and Chinese. Drive engagement and enhance corporate image through strategic content curation and distribution.
• Reputation Management: Continuously monitor global media landscapes and public sentiment across relevant markets. Proactively identify reputational risks and develop/execute mitigation strategies and communication plans. Issue timely alerts and provide strategic counsel to leadership.
• Event & Project Management: Plan, coordinate, and execute high-impact corporate events. Lead communication strategies for internal projects and external events, managing media engagement to maximize brand visibility.

Required Qualifications & Experience:

• Minimum 6 years of progressive experience in corporate communications, public relations, or financial media relations.
• Established Network: Demonstrable relationships with key global financial media, blockchain/crypto publications, and prominent industry influencers.
• Proven Track Record: Success in securing executive interviews, feature articles, and thought leadership placements in major international financial and blockchain media outlets.
• Sector Expertise: Professional background within institutional financial services is strongly preferred (e.g., Prime Brokerage, Institutional Crypto/Digital Assets, Asset Management).