Performance Marketing Specialist

We are looking for a data-driven Performance Marketing Specialist to manage and optimise paid advertising campaigns for multiple Shopify e-commerce brands. The ideal candidate has hands-on experience running profitable campaigns across Google Ads and Meta Ads, with a strong understanding of customer acquisition, conversion optimisation, and ROAS.

The successful candidate will continuously test, analyse, and improve campaign performance while working closely with the creative and marketing teams to drive revenue growth.

Key Responsibilities

• Plan, launch, and optimise paid advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram).
• Manage multiple Shopify stores and advertising accounts simultaneously.
• Scale profitable campaigns while maintaining target ROAS and CPA.
• Conduct audience research, competitor analysis, and keyword research.
• Create campaign structures for Search, Shopping, Performance Max, Display, and Remarketing campaigns.
• Develop and manage Meta campaigns for prospecting, retargeting, and customer retention.
• Monitor daily campaign performance, budgets, bids, and spend.
• Analyse campaign performance using Google Analytics (GA4), Meta Ads Manager, and Shopify reports.
• Implement A/B testing for creatives, ad copy, landing pages, and audiences.
• Work closely with designers and content creators to develop high-performing ad creatives.
• Ensure accurate tracking through Google Tag Manager, Google Ads Conversion Tracking, Meta Pixel, and Conversion API.
• Identify opportunities to improve conversion rates and customer acquisition costs.
• Prepare weekly and monthly performance reports with actionable insights.
• Stay updated with platform changes, new advertising features, and industry best practices.

Requirements

• 3+ years of hands-on experience managing Google Ads and Meta Ads.
• Experience running paid campaigns for Shopify or other e-commerce businesses.
• Strong understanding of ROAS, CPA, CAC, CTR, CPC, CPM, Conversion Rate, and customer lifetime value.
• Experience with:
• Google Ads
• Meta Ads Manager
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Shopify
• Google Merchant Center
• Meta Pixel
• Conversion API
• Experience with Performance Max and Google Shopping campaigns.
• Strong analytical and reporting skills.
• Ability to manage advertising budgets effectively.
• Excellent problem-solving and communication skills.
• Ability to work independently in a fast-paced environment.

Preferred Qualifications

• Experience with TikTok Ads or Pinterest Ads is a plus.
• Experience with Klaviyo or email marketing platforms.
• Familiarity with CRO tools such as Hotjar or Microsoft Clarity.
• Knowledge of landing page optimisation and funnel analysis.
• Experience using Looker Studio for reporting.

Key Performance Indicators (KPIs)

• Return on Ad Spend (ROAS)
• Cost per Acquisition (CPA)
• Customer Acquisition Cost (CAC)
• Revenue generated from paid advertising
• Conversion Rate
• Click-Through Rate (CTR)
• Cost per Click (CPC)
• Impression Share
• Return on Marketing Investment (ROMI)
• Budget utilisation and efficiency
• Campaign scaling while maintaining profitability
• Timely delivery of weekly and monthly reports

Technical Skills

• Google Ads
• Meta Ads Manager
• Google Analytics 4
• Google Tag Manager
• Google Merchant Center
• Shopify
• Meta Pixel
• Conversion API
• Microsoft Excel or Google Sheets
• Looker Studio (preferred)