MARKETING TECHNOLOGY HEAD
Location: Preferably New York, or Northeast - USA
About us:
Our client Interactive is the digital services business of our client. We pride ourselves on the often decades-long relationships we build with clients—partnerships that grant us unrivaled knowledge of their business and systems. This deep understanding enables us to drive transformation that leads to genuine, meaningful change.
We exist to help marketers optimize marketing technology for growth. As a Creative Engineering company, we help engineer creativity—bringing together strategy, systems, and storytelling to unlock the full power of brands. Our integrated approach creates customer value, accelerates growth, and builds market share, ensuring our clients are not just keeping pace with change, but leading it.
Job Description:
The role is a new, critical hire for our client Interactive digital services business. They will play a pivotal role as visionary, strategist, and a member of the strategic corporate development team. They will work in close partnership with the rest of the leadership team that has been built to advise the CMO on how to optimize their marketing through the use of technology. Will act as a bridge between the CIO and the CMO disciplines but will stand as the CMOs tech advisor.
This role is for the marketing advisory practice at our client Interactive digital services business. This is effectively a new market and a new customer for our client and will play a critical leading role in what is effectively a two-sided value proposition – first, and internal setting the our client Interactive digital services business point of view on the current best practice and future of marketing technology and second, an external role in evangelizing and advising our clients and prospects on this POV.
Advisor to our clients – unlike a traditional technologist, you will need to function as our highest-level technology consultant to our growth and marketing clients. They will need to be visionary in their ability to understand and frame solutions inside the complex system and industries where our clients operate. This means they will need to possess significant practitioner capability as well as the soft skills and gravitas to work with senior clients.
Product, offering and partner strategy – Grounded in our strategic POV on marketing strategy and technology, will be responsible for setting and developing our vision on product development, offerings and offering mix, and developing our partner network. Beyond vendor partnerships, we want to develop best in class strategic alliances with key technology vendors – as a point of differentiation in the market.
New business and strategic relationship development – As the senior technologist in our marketing advisory practice, also part of our executive consultative business team. Working on an agency model, we seek to be the trusted advisor to our growth officer clients.
Evangelist for our client POV on marketing technology & strategy – To build awareness and consideration among the growth officer class, will be the “voice of marketing technology” and a visionary in terms of the current industry state-of-play as well as future vision and possibility.
Corporate capabilities and organization, in concert with the head of Strategy and CX Strategy – will manage a roadmap of current and future capabilities for the marketing advisory group, contribute to organization design, and help plan our go to market propositions.
You will report to the Managing Partner and will be in daily partnership with the head of Strategy and Operations. The heads of product, service, and business analysis will have a dotted line for you.
As our team expands, you will hire and oversee marketing technology leads within individual industry verticals.
Key responsibilities:
Qualifications:
Education:
Skills
Technical Proficiency