Product Marketing Manager

About XCures

xCures is redefining how healthcare organizations in the US access, trust, and act on patient data. Our mission is to ensure that critical patient information is available when, where, and how it’s needed most — helping care providers and partners make faster, better-informed decisions that improve health outcomes.

Our AI-powered software platform aggregates, structures, normalizes, and distills patient health data from care encounters nationwide. Our driving purpose is to equip our partners with the critical pieces of validated, traceable information that they need to render care and services in a form that inspires confidence and provides real clinical utility.

At xCures, we hold ourselves to the highest standards of quality and trust. Like the tools we build, our work is driven by precision, performance, and purpose. xCures is excited to champion responsible interoperability and the transformative potential of AI in healthcare, when done with the right values front of mind.

This Role Is Perfect For You If You Love

• The “Market-to-Product” Loop: You don’t just market what is built; you influence the roadmap by bringing deep market intelligence and “voice of the customer” back to the Product team.
• Translating AI into Value: You enjoy the challenge of taking complex GenAI and healthcare data concepts and turning them into simple, high-impact value propositions.
• Empowering Commercial Success: You take pride in ensuring the Commercial teams are the most prepared and effective in the industry.
• High-Stakes Storytelling: You excel at creating the “Big Story” for xCures while also being able to dive into the technical details of a specific feature launch.

About The Role

As a Product Marketing Manager, you will be the strategic bridge between our Product organization and our Commercial engine. Reporting directly to the Chief Product Officer (CPO), you will ensure that our technical capabilities are perfectly aligned with market needs and customer workflows.

Key Responsibilities

• Own the GTM Strategy: Lead the go-to-market planning for all new products and features, defining the positioning, messaging, and launch tactics.
• Strategic Market Intelligence: Conduct ongoing competitive research and market analysis to identify trends. Act as a key advisor to the Product Management team on roadmap prioritization based on market gaps.
• Sales Enablement & Training: Develop the “Ground War” toolkit—including sales decks, battle cards, demo scripts, and objection-handling guides—that enables our Commercial team to win.
• Content Strategy: Create clear, persona-driven content (white papers, webinars, case studies) that educates the market on xCures’ unique AI-powered value.
• Voice of the Customer: Gather and synthesize customer feedback to inform both external messaging and internal product requirements.
• Pricing & Packaging: Partner with leadership to provide input on pricing strategy, feature bundling, and ROI models for our target Ideal Customer Profiles (ICPs).

Qualifications

Required

• Bachelor’s degree (Technical, Healthcare, or Marketing-related fields preferred).
• 5+ years of experience in Product Marketing, specifically within HealthTech.
• Proven track record of launching technical products and translating complex AI/Data concepts for commercial audiences.
• Storytelling: Exceptional writing skills with the ability to communicate use cases clearly and credibly to a clinical and business audience.
• Analytical Thinking: Ability to use market data and competitive intelligence to influence product direction.
• Cross-Functional Leadership: Ability to work seamlessly between the Product Org and Commercial Org.
• Strategic Autonomy: An upbeat, “can-do” mindset with the sound judgment to drive results in a fast-moving, remote-first environment.

Preferred

• Advanced Degree in a relevant field or MBA.
• Experience in pharmacy, diagnostics, value based care markets, or specialty healthcare markets.
• Hands-on experience marketing GenAI, LLMs, or AI-driven products.
• Familiarity with healthcare quality and/or interoperability standards.
• A background in high-growth startup environments where you’ve effectively navigated ambiguity.

Location

xCures operates in a distributed, remote-first environment. Candidates may be located anywhere in the United States. Occasional travel to company offsites or key meetings may be required.

The successful candidate must already have authorization to work in the United States. At this time, xCures does not offer sponsorship.

Benefits

• Base salary range: $140,000 to $180,000 annually
• Medical, Dental, Vision insurance
• 401k
• Equity options

__xCures is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

__Agency Notice: xCures does not accept unsolicited resumes from staffing agencies, search firms, or other third-party recruiters. Any resumes submitted without a signed, active agreement with xCures will not be considered, and no fee will be paid in the event of a hire.