Digital Marketing Manager - Email Marketing - Digital Health

Seeking a strong Digital Marketing professional with Digital Health experience to join an ever-growing Telehealth team! The team are ready to get going with interviews as soon as this week and next.

About Us:

This is a cutting-edge telehealth company dedicated to revolutionizing weight-loss management through innovative digital solutions. They are fast-growing team and rooted within digital health, working with organisations and helping patients achieve their health goals through personalized, compassionate care. They offer a digital health platform that encompasses a suite of applications designed to support patient access, and solutions to assist HR teams in managing various aspects of employee well-being.

The Role:

We're seeking a highly motivated Digital Marketing Manager with a strong focus on email marketing, marketing automation, and conversion optimization. In this role, you'll be responsible for designing and executing high-converting email journeys, building out marketing automation flows, optimizing landing pages, and supporting performance marketing campaigns to drive lead generation, user acquisition, and patient engagement.

This is a hands-on role ideal for a marketing generalist who thrives in a fast-paced startup environment and has prior experience using HubSpot or Apollo.

Key Responsibilities:

• Plan, create, and execute multi-step email campaigns for lead nurturing, onboarding, engagement, and retention.
• Build and optimize email workflows, drip campaigns, and automations in HubSpot or Apollo.
• Segment audiences and personalize email content based on user behaviour, demographics, and lifecycle stage.
• Analyze user funnels and optimize conversion points across email, landing pages, and paid campaigns.
• Collaborate with design and development teams to iterate on landing pages that drive lead capture and bookings.
• Support performance marketing campaigns across channels like Google, Meta, and programmatic platforms.
• Present campaign results and recommendations to marketing leadership.

Qualifications:

• 5-10+ years of digital marketing experience in the digital health space, with a strong emphasis on email marketing and automation.
• Proficient in HubSpot, Apollo, and/or similar marketing automation platforms.
• Hands-on experience with conversion rate optimization, landing page design, and A/B testing.
• Strong analytical skills and the ability to interpret feedback data to make informed decisions.
• Ideally, experience in the Telehealth space.
• Excellent communication, project management, and cross-functional collaboration skills.