Product Marketing Manager

At WYN, we unlock growth for exceptional careers and companies by providing executional marketing talent enhanced by AI workflows and training. We’re building the trusted platform for growth for talent in Colombia and local US businesses.

We’re expanding our data initiatives and AI-centric workflows. We need someone to help take software products from idea to launch.

What You’ll Do

• Work with executive stakeholders to define and structure the product marketing strategy from the ground up.
• Own messaging, positioning, and user segmentation for a product that includes SEO, analytics, and AI.
• Coordinate timelines, deliverables, and documentation across developers, marketers, and contributors.
• Use generative AI tools to support research, asset development, and iteration speed.
• Lay the groundwork for future API integrations.

What You’ll Deliver

• A structured, documented go-to-market plan tied to user personas and product roadmap.
• A working messaging strategy and positioning hierarchy for the first public-facing content.
• Coordinated execution of the first SEO + website push across the cross-functional team.
• A simple internal performance feedback loop to track adoption and user signals.
• A report or prototype showing how AI tools are used to improve research, messaging, or team workflows.

What You’ll Need

• 3–6 years experience in Product Marketing, Product Management, or hybrid that blends strategy and execution.
• Experience working with technical teams and translating high-level vision into clear requirements and workflows.
• C1+ English, and resume in English.
• Ability to manage yourself and others in an unstructured environment.
• Applicable examples of using ChatGPT or Claude both personally and professionally.

Bonus Points

• Experience launching a product or MVP from scratch, including the full GTM lifecycle.
• Background in SEO-first content or analytics-focused product work.
• Familiarity with tools like Jira, Notion, Confluence, or other platforms for managing product delivery.
• Comfort working within and establishing Agile/Scrum workflows.
• Use of AI tools like Flux or Kling, or independent projects that show experimentation and initiative.

First 90 Days

• Define the product’s messaging and target users in collaboration with the CEO.
• Launch the first round of SEO and website content, ensuring clear roles and timelines.
• Set up a lightweight reporting process that tracks early engagement and conversion signals.
• Propose and test at least one AI-assisted messaging or process improvement.
• Deliver a clear roadmap for continued GTM work across content, analytics, and product scope.