Digital Marketing Specialist

Company Description WWICS World is a business management and advisory company. We specialise primarily in E2 and EB5 investor visas, helping families, business owners, and investors relocate to and build their future in the USA. Marketing is how we find the people we help, so this role sits at the centre of the business.

We are looking for one capable person to take full ownership of our marketing, working directly with the owner and a small sales team. This role owns the full marketing operation, and performance is measured every week against real numbers such as leads, cost per lead, and lead quality.

Key Responsibilities

• Plan, launch, and manage lead generation campaigns on Meta (Facebook and Instagram), Google, and YouTube
• Monitor, test, and optimise campaigns for lead quality and cost per lead, not just for spend and clicks
• Set up and manage the backend of our Zoho CRM, including pipelines, workflows, automations, imports, and keeping the data clean
• Look after conversion tracking so leads flow into the CRM correctly and the right signals reach the ad platforms (pixel, Conversions API, GA4)
• Handle SEO, and GEO, which means getting the business found in AI answers like ChatGPT and Google's AI results
• Build and maintain the company website and landing pages on Wix
• Write blogs and social posts, and create simple image and video content in Canva and a video editor like CapCut (these can be learned on the job)
• Track marketing performance and share clear weekly reporting with the owner and sales team

Required Skills and Experience

• At least 3 to 5 years of hands on digital marketing experience. We care far more about real results than years, so if you have a bit less time but strong numbers to show, still apply
• Proven experience running Meta ads, Google ads, and YouTube ads, with real numbers from campaigns you have personally run
• Experience working inside a CRM, ideally Zoho, with the ability to configure and build in it rather than just use it
• A solid understanding of conversion tracking (pixel, Conversions API, GA4)
• SEO experience, plus at least a working understanding of GEO
• Experience building and managing pages in Wix
• Strong writing, clear communication, and the confidence to explain your work directly to the owner
• Reliable, self driven, and genuinely hands on

Preferred Qualifications

• Experience marketing a service business, or anything in a specialised or regulated space such as immigration, finance, legal, or healthcare
• Experience managing daily ad budgets and improving cost per lead over time
• Comfort creating ad creative in Canva and editing short videos