About Workweek
Workweek is revolutionizing how business leaders connect, learn, and operate by integrating distinct personalities, unparalleled expertise, and a vibrant community into a one-of-a-kind professional networking platform.
Our Approach
At Workweek, we build brands and audiences in specialized B2B sectors by providing expert content crafted by industry practitioners who have actually done the job. Once credibility and a sizable audience are established through our unique content, we further support these sectors by offering exclusive professional memberships. These memberships provide category-leading value, enabling leaders to connect with peers, access a comprehensive library of educational content, and utilize tools and services that streamline daily operations.
About The Role
We’re hiring a Product Marketing Manager for the Safe Space, Hospitalogy, Marketingland, Fintech Takes, and Go-to-Millions Communities to own the member experience from first touch to long-term engagement. This role blends product thinking, marketing instincts, and community fluency. You'll be responsible for increasing platform engagement, mapping and improving user journeys, and being a visible presence in the community alongside our creator.
What You'll Do
Drive Platform Engagement Through Data
Analyze user behavior to uncover what drives activation, retention, daily use, and value for members.
Identify drop-off points and lead initiatives to fix them through product recommendations, member messaging, and new campaigns.
Own and report on key engagement metrics, working closely with product and leadership.
As the individual with most time on platform, bring qualitative data findings to product and leadership teams as a voice of our members.
Lead the Member Experience
Be the day-to-day voice of the brand inside the platform—welcoming users, starting threads, attending events, and keeping momentum high.
Be a connector. When a product gap exists, find new ways to make the initiative come to life via self-created campaigns and MVPs.
Work hand-in-hand with our creator to amplify conversations and elevate standout members.
Collect and synthesize member feedback to inform product and content decisions.
Craft High-Impact User Journeys and Messaging
Write and manage lifecycle messaging across email, in-app, and other touchpoints.
Create clear, compelling copy that drives action—whether that’s profile completion, content interaction, or DMs.
Map the full member journey and constantly refine onboarding and re-engagement flows.
Be a host for members and partner to the workweek team
Workweek has always been a People-first company. Our communities and memberships also follow this value. Be a host everyday to new members. Be the connector, event host when needed, help members feel welcome while helping them find value.
Build rapport and trust with Workweek’s creators as a fellow voice in the memberships. Then work with Workweek’s team to bring initiatives you proposed to life. Collaboration is a cornerstone of this role.
Qualifications
You might be a fit if…
Benefits
Note: At Workweek, we’re passionate about building a diverse team. We care deeply about diversity, equality, and inclusion and strive to build a culture where everyone, from any background, feels included, supported, and free to be themselves.
If your experience is this close to what we’re looking for, please consider applying. Experience comes in many forms – skills are transferable, and passion goes a long way. We know that diversity makes for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply