Search Engine Marketing Manager

Experience: 10+ years hands-on paid media (agency or in-house)

The role

We’re hiring a performance-driven Paid Marketing Specialist to own strategy, build, optimisation, and reporting across Google Ads (Search/Shopping/PMax), Meta, Pinterest, LinkedIn, and other paid social/display channels. You’ll translate commercial goals into media plans, execute flawlessly, and report on outcomes with clear, data-led insights.

Responsibilities

• Strategy: Market & keyword/audience research, forecasting, channel mix, budget allocation, testing roadmap.
• Build & QA: Account structure, naming, pixels/tags, conversions (GA4/GTM), UTM governance, feed hygiene & Merchant Center.
• Optimization: Bid/budget pacing, audience architecture (prospecting/retargeting/LLAs), negatives/query mining, creative matrices, landing page/CRO collaboration.
• Measurement & Reporting: GA4 dashboards, weekly WIPs, cohort and funnel analysis, platform vs GA4 reconciliation, incrementality guardrails.
• Compliance & Hygiene: Brand safety, policy approvals, exclusions, scripts/alerts, documentation.

Must-have experience

• 5+ years hands-on managing multi-channel paid media at meaningful monthly spend.
• Proven results improving ROAS/MER for ecommerce and lowering CPL/CPA for lead gen.
• Proficiency across Google Ads (Search/Shopping/PMax), Meta, Pinterest Ads, and LinkedIn Ads; comfort testing YouTube/Discovery/Programmatic as needed.
• Analytics: GA4, GTM, event mapping (Purchase/Lead/AddToCart/AddPaymentInfo), Consent Mode v2 basics, UTM discipline.
• Reporting: Looker Studio/Sheets (pivots, lookups, regex) and executive-level narrative.

Nice-to-haves

• Bing/Microsoft Ads, YouTube (in-stream/in-feed), DataFeedWatch/Channable, basic SQL/BigQuery, Hotjar/Clarity, Shopify/Woo/HubSpot.

KPIs you’ll own

• Efficiency: CPA/CPL, ROAS/MER vs target.
• Scale: Qualified lead/revenue growth.
• Learning velocity: Valid tests shipped & win rate.
• Data integrity: Clean tracking, minimal disapprovals, accurate pacing.

What success looks like (30/60/90)

• 30: Audit + stabilise, fix tracking, ship test plan.
• 60: 2–3 test cycles; -10–20% CPL or +10–15% ROAS on focus campaigns.
• 90: Predictable cadence; scalable structures; clear playbooks.

Tooling

Google Ads, Merchant Center, Meta Ads Manager, Pinterest Ads, LinkedIn Campaign Manager, GA4, GTM, Looker Studio, Sheets, Hotjar/Clarity, Slack/Asana/Wrike.

How to apply

Send your CV plus:

• A brief of your biggest paid media win (goal, constraints, actions, measurable outcome).
• 2–3 anonymised screenshots showing before/after performance with dates.
• A one-page testing plan you’d run in your first 60 days across Google + Meta + Pinterest/LinkedIn.

Job Type: Full-time

Benefits:

• Work from home

Application Question(s):

• A brief of your biggest paid media win (goal, constraints, actions, measurable outcome).
• Work Location: Remote