Performance Marketing Specialist

We’re hiring a performance-driven Paid Marketing Specialist to own strategy, build, optimisation, and reporting across Google Ads (Search, Shopping, Performance Max), Meta, Pinterest, LinkedIn, and other paid social/display channels.

You’ll translate commercial goals into media plans, execute campaigns flawlessly, and deliver data-led insights to drive measurable growth.

Key Responsibilities

Strategy

• Conduct market, keyword, and audience research.
• Develop forecasts, channel mix, budget allocation, and testing roadmaps.
• Build media plans aligned with business objectives and KPIs.

Build & QA

• Develop high-performing account structures with clear naming conventions.
• Implement tracking (GA4/GTM), conversions, and pixels/tags.
• Maintain UTM governance and ensure clean data across all platforms.
• Manage feed quality and Google Merchant Center setup.

Campaign Management & Optimisation

• Manage bid/budget pacing and audience architecture (prospecting, retargeting, lookalikes).
• Regularly test and optimise creatives, targeting, and structure.
• Apply ongoing iteration to improve ROAS, CPA, and conversion rates.
• Collaborate with creative and CRO teams to ensure message and offer alignment across touchpoints.

Measurement & Reporting

• Build and maintain GA4 dashboards and weekly performance reports.
• Conduct cohort and funnel analysis, ensuring alignment between platform and GA4 data.
• Identify insights and actionable next steps through data-led analysis.

Compliance & Hygiene

• Ensure all campaigns meet platform policies and brand safety standards.
• Maintain documentation, scripts, alerts, and QA routines.

Must-Have Experience

• 5+ years managing multi-channel paid media at meaningful monthly spend.
• Hands-on experience with:
• Google Ads (Search, Shopping, Performance Max)
• Meta Ads (all types including Conversion, Lead, Dynamic, and Video campaigns)
• Pinterest Ads and LinkedIn Ads
• Proven ability to lift ROAS/MER (e-commerce) and reduce CPL/CPA (lead generation).
• Strong proficiency in GA4, GTM, event mapping, Consent Mode v2, and UTM tracking.
• Advanced reporting skills in Databox/Sheets, including pivot tables, lookups, and regex.
• Clear understanding of funnel dynamics and incrementality testing.

Nice-to-Have Experience

• Microsoft Ads/Bing, YouTube (in-stream/in-feed), DataFeedWatch/Channable, basic SQL/BigQuery, Hotjar/Clarity, and Shopify/WooCommerce/HubSpot.

KPIs You’ll Own

• Efficiency: CPA/CPL, ROAS/MER vs targets.
• Scale: Qualified lead volume or incremental revenue growth.
• Learning Velocity: Number of valid tests per month with documented learnings.
• Data Integrity: Tracking hygiene, low disapprovals, accurate pacing.

What Success Looks Like

7 Days:

Gain access to all platforms, audit accounts and feeds, fix tracking gaps, pause waste, and set baselines.

30 Days:

Optimise structure, tracking, and feeds; run platform tests; deliver +10–15% CTR or +5–10% CVR improvement, or -10% CPL.

45 Days:

Scale winning campaigns across channels, expand tests, and achieve +5–10% incremental efficiency and growth.

Tools You’ll Use

Google Ads • Merchant Center • Meta Ads Manager • Pinterest Ads • LinkedIn Campaign Manager • GA4 • GTM • Looker Studio • Google Sheets • Hotjar/Clarity • Slack • Asana/Wrike • Databox

How to Apply

Send your CV plus:

• A brief of your biggest paid media win (goal, constraints, actions, measurable outcome).
• 2–3 anonymised before/after screenshots showing performance with dates.
• A one-page 45-day testing plan spanning Google + Meta + Pinterest/LinkedIn.