Marketing Manager (Appsflyer Focus)

Marketing Executive – Mobile Attribution & Analytics (Appsflyer Focus)

About the Role:

We're looking for a results-driven Marketing Manager with hands-on experience in mobile marketing, app attribution, and analytics platforms like AppsFlyer. You will play a key role in scaling user acquisition, optimizing ad spend, and improving retention through data-driven campaigns and deep insights into user behavior.

🔍 Responsibilities:

• Develop and execute user acquisition campaigns for mobile apps across paid channels (Meta, Google, TikTok, etc.)
• Set up, manage, and optimize attribution tracking via AppsFlyer
• Analyze marketing performance using mobile attribution and analytics tools to improve ROI and LTV
• Collaborate with product and design teams to enhance mobile funnel and conversion strategies
• Own reporting dashboards, KPIs, and performance metrics
• Manage app store optimization (ASO) efforts
• Keep up with trends in mobile marketing, privacy, and ad tech (e.g., SKAN, GAID/IDFA changes)

✅ Requirements:

• 3+ years of experience in mobile marketing or performance marketing
• Proven expertise with AppsFlyer (or similar tools like Adjust, Branch, Kochava)
• Strong analytical skills and familiarity with tools like Google Analytics, Looker, or Tableau
• Experience with A/B testing and conversion rate optimization
• Excellent communication and cross-functional collaboration skills
• Bonus: Experience with mobile gaming, fintech, or e-commerce apps

💡 What We Offer:

• Competitive salary and performance-based bonuses
• Access to cutting-edge tools and platforms
• Opportunity to work in a fast-paced, data-driven environment
• Flexible working model and supportive team culture