Growth Marketing Lead

Role Overview: On behalf of our client, we are seeking a dynamic and experienced Growth Marketing Lead to spearhead our marketing initiatives. This role requires a blend of strategic leadership and hands-on execution, focusing on scaling our marketing efforts and driving measurable growth.

Key Responsibilities:

1.Leadership & Team Management:

• Lead and mentor the marketing team, setting clear KPIs and ensuring alignment with company objectives.
• Provide coaching and support to team members, fostering a culture of continuous improvement.
• Report directly to the CEO, offering insights into team performance and strategic direction.
• Oversee hiring and, when necessary, termination processes within the marketing department.

2.Performance Marketing:

• Develop and execute data-driven performance marketing strategies, with a strong emphasis on YouTube and Meta/Instagram ads.
• Utilize analytics to justify strategies, focusing on audience identification, engagement metrics, and conversion rates.
• Leverage data visualization tools (e.g., Google Analytics, PowerBI) to analyze campaign performance and inform decision-making.

3.Strategic Planning:

• Formulate comprehensive marketing strategies that align with business goals and drive growth.
• Stay abreast of industry trends and competitor activities to identify new opportunities.
• Experience with marketing strategy platforms similar to Reforge is highly desirable.

4.CRM & Data Management:

• Manage and optimize CRM systems for marketing purposes; experience with ActiveCampaign is a plus.
• Ensure GDPR compliance and maintain data integrity across all marketing activities.

Qualifications:

• Proven experience in a leadership role within marketing, with a track record of managing and scaling teams.
• Hands-on expertise in performance marketing, particularly with YouTube and Meta/Instagram advertising platforms.
• Strong analytical skills with proficiency in data visualization tools such as Google Analytics or PowerBI.
• Experience with marketing strategy platforms (e.g., Reforge) is highly advantageous.
• Familiarity with CRM systems for marketing, preferably ActiveCampaign.
• Excellent communication skills, capable of articulating strategies and results to stakeholders at all levels.

Interested in learning more? hit the Apply button and/or get directly in touch with us at stella@workethix.nl...and Let's Talk!