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WorkAsPro
WorkAsPro

VIP & Institutional Marketing Lead

Location

Remote restrictions apply
See all remote locations

Salary Estimate

N/AIconOpenNewWindows

Seniority

Lead

Tech stacks

Marketing strategies
Cryptocurrency
React
+18

Permanent role
5 days ago
Apply now

Job Description

✅ Position Overview

Job Title: VIP & Institutional Marketing Lead

Company: Binance

Location: Dubai, UAE (Remote)

Type: Full-time

🔎 About Binance

Binance is the world’s largest cryptocurrency exchange by trading volume, serving over 260 million users in 100+ countries. The company’s ecosystem covers trading, payments, education, research, DeFi, NFTs, and more—all designed to increase financial freedom and access via blockchain technology.

🧠 Team Focus

The VIP & Institutional team supports high-value clients such as:

  • HFT & proprietary trading firms
  • Hedge funds, asset managers
  • Investment banks, brokers
  • Market makers & fintech institutions

The marketing function’s mission is to elevate brand visibility, grow user engagement, and drive product adoption globally.

📌 Key Responsibilities

  • Lead and execute global VIP & institutional marketing strategy
  • Create impactful go-to-market (GTM) plans for product launches
  • Oversee social media presence (X, LinkedIn) and strengthen VIP community engagement
  • Lead offline event planning and collaborate on product marketing materials
  • Drive user retention through lifecycle marketing, SEO, and paid ads
  • Create educational content and sales enablement libraries
  • Work cross-functionally with teams including Product, Sales, PR, Legal

🎯 Requirements

  • 8–10 years of experience in marketing, ideally with:
  • A strong product marketing focus
  • Exposure to finance, fintech, or crypto
  • Proven success launching B2B/B2C products for institutional or VIP markets
  • Deep understanding of the digital asset industry and market trends
  • Experience managing social media strategy and campaigns
  • Exceptional communication skills; confident working with senior stakeholders
  • Strong analytical abilities: able to track KPIs, optimize campaigns, and measure ROI

⭐ Why Join Binance

  • Help shape the future of digital finance and institutional crypto adoption
  • Work alongside global leaders in a flat, fast-moving organization
  • High degree of autonomy and opportunity for leadership impact
  • Competitive salary, benefits, and remote flexibility

Tagged As

  • React
  • React Native
  • HTML
  • Development
  • Remote
  • CSS
  • Non Tech
  • Web3
  • NFT
  • Solidity
  • Marketing
  • Developer
  • DeFi
  • Entry Level

About WorkAsPro

🔗Website
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