VIP & Institutional Marketing Lead

Location

Remote restrictions apply

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Salary Estimate

N/A

Seniority

Lead

Tech stacks

Permanent role

5 days ago

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Job Description

✅ Position Overview

Job Title: VIP & Institutional Marketing Lead

Company: Binance

Location: Dubai, UAE (Remote)

Type: Full-time

🔎 About Binance

Binance is the world’s largest cryptocurrency exchange by trading volume, serving over 260 million users in 100+ countries. The company’s ecosystem covers trading, payments, education, research, DeFi, NFTs, and more—all designed to increase financial freedom and access via blockchain technology.

🧠 Team Focus

The VIP & Institutional team supports high-value clients such as:

HFT & proprietary trading firms
Hedge funds, asset managers
Investment banks, brokers
Market makers & fintech institutions

The marketing function’s mission is to elevate brand visibility, grow user engagement, and drive product adoption globally.

📌 Key Responsibilities

Lead and execute global VIP & institutional marketing strategy
Create impactful go-to-market (GTM) plans for product launches
Oversee social media presence (X, LinkedIn) and strengthen VIP community engagement
Lead offline event planning and collaborate on product marketing materials
Drive user retention through lifecycle marketing, SEO, and paid ads
Create educational content and sales enablement libraries
Work cross-functionally with teams including Product, Sales, PR, Legal

🎯 Requirements

8–10 years of experience in marketing, ideally with:
A strong product marketing focus
Exposure to finance, fintech, or crypto
Proven success launching B2B/B2C products for institutional or VIP markets
Deep understanding of the digital asset industry and market trends
Experience managing social media strategy and campaigns
Exceptional communication skills; confident working with senior stakeholders
Strong analytical abilities: able to track KPIs, optimize campaigns, and measure ROI

⭐ Why Join Binance