Work for Impact is a purpose-driven talent platform connecting skilled independent contractors with socially and environmentally conscious organizations. We empower companies to scale their impact by matching them with vetted professionals who share their values.

We're seeking a Full-Time SEO Specialist to join our team. As an SEO Specialist, you will lead and execute SEO strategies to drive high-quality inbound leads from decision-makers across B2B service sectors. This role requires a strong mix of hands-on SEO skills and strategic thinking, with the ability to work independently and align efforts with business goals.

Key Responsibilities:

Develop and execute a B2B SEO strategy tailored for service-based websites targeting business decision-makers
Perform keyword research, on-page SEO optimization, and content alignment to match buyer intent
Conduct technical SEO audits and provide actionable recommendations to improve site speed, indexing, and internal linking
Monitor and analyze SEO performance using tools like GA4, Google Search Console, Ahrefs, or SEMrush
Collaborate with content, sales, and design teams to ensure SEO best practices are integrated across the site
Shift content focus from talent/job seekers to attracting high-intent business prospects
Report on SEO impact with a focus on lead quality and conversions, not just traffic metrics

Required Skills and Experience:

Proven B2B SEO experience, especially for service-based websites targeting decision-makers (not B2C or ecommerce)
Ability to work autonomously and drive strategy with minimal oversight
Track record of shifting SEO focus from non-commercial audiences (e.g., talent/job seekers) to high-intent business buyers
Strong experience with on-page SEO techniques
Proven ability to develop and implement keyword strategies targeting B2B decision-makers
Content optimization skills aligned with different stages of the B2B buyer journey
Proficiency in tools like Google Search Console, Ahrefs, SEMrush, Screaming Frog, Surfer SEO, and GA4
Ability to audit, advise, and, where appropriate action on improving technical SEO (site speed, indexation, internal linking, etc.)
Ability to report on SEO performance with a focus on lead quality and conversions, not just traffic, supported by an understanding of content marketing and conversion optimization
Experience with schema markup and structured data implementation
Strong written and verbal communication skills

Preferred Skills:

Experience with international SEO (multi-region, multi-language targeting) strategies
Understanding of B2B content strategy for longer sales cycles (e.g., case studies, solution pages, TOFU/BOFU structure)
Experience supporting global service companies or outsourcing/BPO sectors
Google Analytics and Google Search Console certification
Comfortable collaborating across teams (e.g., sales, design, content)
Familiarity with ethical or mission-driven brands and dual-audience websites.
Bachelor’s degree in Marketing, Communications, Business, Computer Science, or related field
Familiarity with HTML/CSS and basic web development
Experience working with CMS platforms such as Butter CMS, WordPress
Strong analytical skills and experience with A/B testing

Additional Information: