Korea-Based Sales & Marketing Specialist (Wine Industry)

Company Description

Wine Cave Hong Kong is a premium wine storage and trading company located in Kwai Chung, Hong Kong, specializing in high-end wines and serving an international clientele. With over 6,000 curated wine items, they cater to both wine enthusiasts and industry professionals seeking exceptional storage and purchase options within the Hong Kong and Asian markets.

Responsibilities

Sales & Client Engagement

• Identify and reach out to high-potential customers (HNWIs, wine collectors, industry players)
• Build relationships with wine clubs, restaurants, retailers, and influencers
• Manage inbound inquiries from Korea via email, social media, and chat
• Guide potential buyers through the wine selection and ordering process
• Offer a concierge-like experience that aligns with luxury customer expectations

Marketing & Localization

• Develop and execute localized marketing campaigns for the Korean market
• Create and translate content (Instagram posts, LinkedIn, blogs) tailored to Korean wine enthusiasts
• Identify the best channels (KakaoTalk, Naver, IG, YouTube) to promote Wine Cave offerings
• Provide insights into consumer behavior and preferences in South Korea

Strategy & Reporting

• Collaborate with HQ team on overall marketing and sales strategy
• Track and report on KPIs: lead generation, conversion, engagement rates
• Offer recommendations for market growth and campaign optimization

Skills and Experience:

• Based in South Korea with strong knowledge of the local market
• 3–5+ years of experience in sales, marketing, or business development
• Passion for wine; WSET certification or prior experience in wine industry a plus
• F&B experience with high spending customers
• Fluent in Korean and English (spoken and written)
• Comfortable using LinkedIn, Instagram, Naver, and KakaoTalk for outreach
• Self-motivated, resourceful, and can work independently with a remote team