You’re optimizing a Google Ads retargeting campaign, analyzing the click-through rates and making adjustments. You notice an opportunity to enhance the ad copy of certain ads that should improve CTR. You make a proposal to the marketing team, so they can help craft a compelling new headline and images, targeting a specific pain point of our potential customers.

The campaign performance improves significantly, leading to an increase in conversions. You take a moment to reflect on the impact of your work, knowing that the majority of these leads came from your ad campaigns and the changes you’ve made to the websites SEO.

Speaking of, you decide to review the SEO performance of the website. You identify areas for improvement in keyword rankings and on-page SEO elements for a new product page. You collaborate with the content team to update meta descriptions, headings, and internal linking structures. Over the next few weeks you keep an eye on the organic traffic to see if it had a positive effect.

A new product launch is around the corner, and you’re tasked with creating a PPC strategy to support the launch. You plan YouTube campaigns with content concepts targeting specific demographics and interests. You also plan a retargeting strategy to re-engage visitors who previously showed interest in similar products.

Your analytical skills come into play as you monitor the campaign performance, using tools like Google Analytics to track key metrics. You generate detailed reports to present to the marketing team, highlighting successes and areas for further optimization.

Meanwhile, you’re also collaborating on conversion rate optimization (CRO). You help analyze A/B tests on landing pages and recommend tweaking elements such as call-to-action buttons and page layouts to improve user experience and increase conversions.

Throughout your work, you maintain close communication with the marketing team and report to the CCO (Chief Creative Officer). Your role is pivotal in driving lead generation, audience targeting, and performance optimization across all digital marketing channels.

About Wooting

Wooting is a young, growing company made of passionate people that make impactful products for the gaming industry. Our tight-knit team doesn’t operate like most companies: we value the perspectives and opinions that individuals at all levels can offer our business. With that, we expect that each and every person strives to make meaningful contributions, not just in their specific role, but across the business.

Wooting Voice

Group of passionate people that informally shares and talks with customers, while showing professionalism in the work done through clear communications, transparency, and honesty. Sprinkle in a little bit of wit and not taking things too serious, and you’re set.

Relevant tools we use:

Virtual office for voice communication on Gather
General and project communications on Slack
Company Wiki, Project- , and task management on Notion
Email, cloud storage, calendar, and office tools with Google Workspace
Share ideas on Figjam

Job details

SEO: Optimize SEO and use the propiote tools for it.
Analytics and Reporting: Analyse web traffic and campaign performance, generate reports.
CRO: Optimize landing pages to increase conversion rates.
PPC Advertising: Manage and optimize campaigns on Google Ads and other search engines.
Social Media Advertising: Create and manage paid campaigns on social media platforms.
Retargeting: Implement strategies to re-engage visitors and drive conversions.
Lead Generation: Develop strategies to generate high-quality leads.
Audience Targeting: Segment audiences for targeted marketing messages.
Performance Monitoring: Continuously monitor and optimize marketing performance.

Qualifications

Bachelor’s or Master’s degree or equivalent experience in Marketing
Minimum of 5 years of experience in digital marketing
Background in playing video games on PC

Skills required

Familiarity with Google Analytics, tag manager, search console, meta business suite
Familiar with SEO best practices
Familiarity with YouTube analytics and SEO
Proficient in well-written English.

Expectations

Team communication, be critical - Don’t make assumptions, question every detail, and be to the point.
Pro-active approach. Be ahead of potential issues and prepare for the worst-case scenario.
Capable to work independently and take responsibility for the work you take on.

Remote work/geographical

Located anywhere in the Netherlands, Denmark, or Germany
Fully remote working environment.
Informal working environment.

What is in it for you?

Monthly salary of €3000 - €3600 (based on experience)
Full-time 36 hours
25* Paid holidays per year.
Reference for the Netherlands, other countries differ based on national holidays.
Pension plan
Holiday allowance.
Bonus in the form of profit sharing.
First-Time Setup for your home office
Annual Setup Bonus: Receive €250 each year to enhance your remote workspace.
Employee Discounts: Enjoy a discount on Wooting products.
Team Events: Connect with colleagues through virtual team events and our annual in-person festival, Wootstock—a few days of fun and bonding!