Digital Marketing Manager - User Acquisition

Looking for a Digital Marketing Manager to join our Digital team, that can help build, grow and engage an online community of consumers in APAC Markets

We have mid-level positions open

• We are looking for an experienced digital professional that can help acquire new leads and customers through online pay-per-click and cost-per-acquisition campaigns.
• You will be in charge of all external, online acquisition marketing, managing the strategy, execution and optimization across channels.
• You will be responsible for identifying and executing opportunities to improve our company’s and our consumer conversion rate for the top, middle and bottom of our marketing funnel
• You will manage our social media accounts by implementing strategies and tactics that grow our followers, engage and retain them, and help convert them into leads, customers and active fans and promoters of our company.
• You should have command of best practices and trends in social media marketing, and understand how to both build and convert a digital audience,
• You will help increase the engagement levels of the existing community of consumers. You will conduct complex data analysis that will be used to inform strategic decisions by stakeholders from across the company.
• You will be working in a fast-paced environment managing multiple projects at once.
• You will indirectly be helping young girls get educated via our charity partner Nanhikali.

If you love building brands, love all things digital, love engaging with people, and want to do good in this world, then join us.

Job Description: (In Detail)

This job is about getting NEW people onto the community.

Online Community Growth (User Acquisition): Manage the strategy and setup of all paid and unpaid campaigns. In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks like Outbrain and Taboola. Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports. Research and test partnerships with new vendors to expand our reach and/or lower our cost-per-acquisition. Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs craft landing pages and lead generation forms for our content to distribute through relevant paid programs stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying. Manage both on-page SEO and off-page SEO for the company. Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions stay up-to-date with the latest trends and changes with SEO and major search engines. Grow our email list organically, not through bought or rented lists.

Requirements

Looking for Someone who is self-motivated, and willing to work through the grind of a start-up. Someone that is inspired by marketing that genuinely helps others.

We have mid-level positions open

Qualifications:

• Graduation (minimum)
• Preferably someone that has worked with a digital agency before.
• Preferably someone that has worked with a start-up or small company before
• Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.

Skills-Needed: (Key Words)

• Performance-Marketing

• FB Advertising, Google Adwords

• Blogger Marketing, Affiliate Marketing

• Google, FB & Web Analytics

• Search Engine Optimization, Search Engine marketing

• Email Marketing, Inbound Marketing, Conversion Optimization

• Ability to work independently and own takes end to end

• Good analytic and numerical skills.

• Should be proficient in excel ,google sheets

About WOOP

WOOP is a purpose-driven digital platform revolutionizing marketing by turning it into a force for good. As a tech-powered ecosystem, WOOP enables brands to access highly profiled, engaged, and high-performing PII data—efficiently and at scale.

WOOP currently operates across India and Southeast Asia, driving B2B lead generation with a focus on digitally engaged women. The platform empowers brands to connect with the right audience, driving meaningful engagement and measurable results.

WOOP has clients like Reckitt, Danone, Abbott, Unilever, Nestle, J&J, KCC and others across 7 countries including India, Philippines, Malaysia, Thailand, Indonesia, Vietnam and Singapore. It has over 140 million profiling points of women consumers and has helped generate over 4.5 million hours of school till date.

Learn more at www.woop.world