Marketing & CRM Automation Manager

Position Summary

Woliba is an AI-powered People Operations and Wellbeing platform that helps organizations create healthier, more engaged, and higher-performing teams. We unify HR, engagement, wellness, and learning tools into one connected platform — empowering companies to simplify operations, improve retention, and reduce software costs.

We’re seeking a Marketing & CRM Automation Manager to drive and convert Marketing Qualified Leads (MQLs) through targeted automation, CRM optimization, and coordinated campaigns. This role sits at the intersection of marketing, sales, and data — owning the systems and strategies that generate predictable, high-quality pipeline growth.

This is a remote position, ideally based in Mexico City, with occasional travel for team and client events.

Objectives

• Drive and Convert MQLs:

• Own lead generation and nurturing campaigns to move contacts from awareness to discovery call.

• Continuously monitor MQL volume, quality, and conversion rates, optimizing workflows to increase performance.

• CRM Ownership & Optimization:

• Manage Woliba’s Pipedrive CRM to ensure accurate data capture, tagging, segmentation, and reporting.

• Build automations and lead scoring models that identify and prioritize MQLs for follow-up by the SDR team.

• Lead Nurturing & Campaign Automation:

• Develop and execute email automation and lead nurture workflows in Brevo (Sendinblue) and other tools.

• Personalize communication by audience segment, funnel stage, and engagement history.

• Marketing & Sales Alignment:

• Partner with the Senior SDR and leadership team to ensure MQLs are properly routed, tracked, and converted.

• Establish clear feedback loops between Marketing and Sales to continually improve MQL quality.

• Web & Visitor Tracking:

• Implement lead capture forms, UTM tracking, and analytics tools to identify inbound interest and score web visitors.

• Sync website interactions directly with CRM records for better attribution.

• Reporting & Optimization:

• Create dashboards and reports to track MQL generation, conversion rates, and campaign ROI.

• Identify bottlenecks, test new automations, and iterate based on data insights

Deliverables

• Consistent growth in qualified MQLs month-over-month.
• Improved MQL → SQL conversion rate (target: +20%).
• Fully optimized Pipedrive CRM with accurate data, automation, and clear lead scoring.
• End-to-end nurture workflows that convert leads across campaigns and channels.
• Weekly and monthly reporting on campaign and funnel performance.
• Documented processes and automations for scalability and transparency

Ideal Experience & Skills

• 3–6 years in Marketing Automation, CRM Management, or RevOps, ideally within B2B SaaS.
• Hands-on experience with Pipedrive, Brevo (Sendinblue), and integrated marketing systems.
• Deep understanding of lead scoring, MQL definition, and funnel optimization.
• Proficient in campaign analytics, attribution tracking, and dashboard building.
• Strong collaboration skills across Sales and Marketing teams.
• Excellent written and verbal communication in English and Spanish.
• Self-starter comfortable working remotely in a fast-paced, data-driven environment

What We Offer

• Competitive salary and performance-based bonus opportunities tied to MQL and pipeline metrics.
• Remote-first flexibility with a mission-driven, collaborative team.
• Career path toward Marketing Operations Lead or Revenue Operations Manager roles.
• Opportunities to travel for team retreats and client events

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