Growth Marketing Manager

Position Overview

Woliba is seeking a Growth Marketing Manager to lead our demand generation and lead acquisition strategies in Southeast Asia. This role is critical to scaling our MQLs and SQLs, optimizing paid campaigns, and ensuring our marketing efforts directly contribute to revenue growth. If you are a performance-driven marketer with expertise in paid media, funnel optimization, marketing automation, and team leadership, this is your opportunity to drive impact while leading a team of marketers.

Objectives of This Role

• Develop and execute data-driven demand generation strategies to increase MQLs and SQLs
• Manage and mentor a team of marketers, ensuring collaboration and execution excellence
• Oversee paid acquisition campaigns (Google Ads, LinkedIn, Meta, retargeting) to drive high-quality leads
• Optimize marketing funnels and continuously improve lead conversion rates
• Implement marketing automation and lead nurturing campaigns to accelerate pipeline velocity
• Align marketing efforts with the sales team to ensure high-quality MQL-to-SQL handoffs
• Leverage data and analytics to track performance and maximize campaign ROI

Key Responsibilities

Demand Generation & Performance Marketing

✅ Plan and execute multi-channel demand generation campaigns to drive pipeline growth.

✅ Manage Google Ads, LinkedIn Ads, Facebook, and retargeting campaigns to optimize lead acquisition.

✅ Develop conversion-optimized landing pages and ad creatives to improve lead quality.

✅ Implement A/B testing strategies to enhance campaign performance.

Marketing Analytics & Funnel Optimization

✅ Track lead performance and attribution models to measure MQL → SQL → revenue impact.

✅ Optimize conversion rates by analyzing key KPIs such as CAC, LTV, and pipeline velocity.

✅ Use tools like Google Analytics, GA4, and BI dashboards to report on marketing performance.

Marketing Automation & Lead Nurturing

✅ Own email automation, drip campaigns, and lead scoring to increase SQL conversion rates.

✅ Work with sales to refine lead handoff processes and improve MQL-to-SQL efficiency.

✅ Implement lifecycle marketing strategies to nurture prospects through the funnel.

Leadership & Team Management

✅ Lead and mentor a team of marketers, providing strategic direction, coaching, and performance management.

✅ Collaborate with content, social, and design teams to align messaging and campaign execution.

✅ Develop processes and workflows to ensure seamless collaboration between marketing and sales teams.

Sales & Marketing Alignment

✅ Collaborate with the sales team to ensure demand gen efforts align with revenue goals.

✅ Implement ABM (Account-Based Marketing) strategies for high-value enterprise leads.

✅ Work with the Head of Communications to ensure messaging and branding consistency.

What You Bring

🔹 5-8 years of experience in growth marketing, demand generation, or performance marketing in a SaaS or B2B environment.

🔹 2+ years of experience managing and leading a team of marketers.

🔹 Proven expertise in paid media (Google Ads, LinkedIn Ads, Meta, programmatic, etc.).

🔹 Strong analytical mindset, with experience in marketing attribution models, CAC/LTV analysis, and funnel optimization.

🔹 Proficiency in marketing automation & CRM tools (HubSpot, Marketo, Pardot, Salesforce).

🔹 Experience in A/B testing, landing page optimization, and lead nurturing campaigns.

🔹 Ability to work independently in a remote setting, with strong collaboration skills.

🔹 Experience with ABM strategies is a plus.

Why Join Woliba?

✨ Work remotely from Malaysia or Indonesia while being part of a global team.

✨ Lead and develop a team of talented marketers, shaping Woliba’s growth strategy.

✨ Be at the forefront of scaling a high-growth SaaS company in the People Ops & Wellbeing space.

✨ Make a direct impact on lead generation and revenue—your work fuels growth.

✨ Competitive salary, benefits, and career growth opportunities.

Ready to Lead and Drive Growth? Apply Now!

If you’re a data-driven marketer passionate about demand generation and team leadership, we’d love to hear from you! 🚀

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