We’re looking for a skilled and versatile Content Marketing Specialist to lead the creation and execution of high-impact content across digital and offline channels. This role is ideal for someone who thrives at the intersection of strategy, creativity, and performance marketing—someone who can craft compelling narratives, manage freelancers and agencies, and bring our brand to life across platforms.

You will work closely with the SEO teams and a digital marketing specialist to shape content that engages audiences, drives conversions, and supports overall business objectives.

Key Responsibilities

🧠1. Content Strategy & Planning

Develop and implement a comprehensive content marketing strategy aligned with business goals
Plan, manage, and oversee content distribution across all digital and offline marketing channels
Create and maintain an editorial calendar for campaigns, blogs, social media, and marketing assets
Conduct competitor and audience research to identify trends and growth opportunities

✍️ 2. Copywriting & Copyediting

Collaborate with the SEO team to write, edit, and optimize conversion-driven content for:

Website pages

Landing pages

Blog articles

Provide short-form copywriting for:

Social media posts and ad copy

Email campaigns and newsletters

Brochures, flyers, press releases, and print ads

Ensure all content is consistent with brand tone, messaging, and SEO best practices

🎨 3. Digital Marketing Content Execution

Create static graphics (e.g., infographics, carousels), basic motion graphics, and on-camera reels for promotional, explainer, and educational content
Provide creative briefs and collaborate with freelancers and agencies to review, produce, and approve:

Video ads

Animations

Advanced motion graphics

Ensure all content aligns with brand guidelines and includes necessary supporting elements

📧 4. Email & CRM Content Marketing

Write and optimize content for email sequences, drip campaigns, and newsletters
Craft compelling subject lines, CTAs, and personalized messaging
Collaborate with CRM and sales teams to nurture leads through the marketing funnel

📰 5. Offline Marketing & Brand Messaging

Create content for brochures, flyers, event materials, and corporate presentations
Work with agencies on press releases and PR-related materials for greater brand visibility
Develop offline advertising copy for radio, TV, billboards, and direct mail
Ensure consistent brand messaging across all channels

Who You Are

3–4 years of experience in content marketing, copywriting, or a related role
Strong writing, editing, and storytelling skills across multiple formats
Solid understanding of SEO, digital marketing channels, and customer journeys
Highly organized, self-motivated, and able to manage multiple projects simultaneously
Experienced with tools like Canva, CapCut, or Adobe Creative Suite
Comfortable collaborating with cross-functional teams and managing external vendors

Education & Qualifications

Bachelor’s degree in Marketing, Communications or Media
Additional certifications in SEO, Content Marketing, Digital Marketing, or Copywriting (e.g., HubSpot, Google, Content Marketing Institute) are a plus
Strong portfolio of written and published work is highly preferred

What You’ll Get