Women in Toys, Licensing & Entertainment (WiT) is a global non-profit organization dedicated to the advancement of women in the toy, licensing, and entertainment industries through leadership, education, and networking opportunities. WiT has a strong international presence with chapters across the U.S., Canada, Hong Kong, France, Australia, and the U.K., promoting gender equality and professional growth.

Position Overview

The Marketing Manager at WiT is responsible for leading and executing strategic marketing and communications initiatives that drive awareness, engagement, and community participation.

This role combines both strategic oversight and tactical execution. A successful candidate must be highly cross-functional — someone who can strategize and also complete hands-on work independently.

Key Responsibilities

Develop and oversee an integrated marketing strategy that unifies all channels—including digital, social, email, events, and content—under a cohesive and measurable framework.

Digital & Social Media Strategy

Develop strategy for WiT’s digital presence across LinkedIn, Instagram, Facebook, and Slack
Strategize and direct monthly content calendars
Review and approve posts for branding and tone consistency
Lead engagement and community-building activities

Email Marketing & Communications

Ideate, draft and edit weekly and dedicated e-blasts
Align email content strategy with ongoing social media and programming themes
Coordinate visual asset integration and approval workflows

Slack Channel Management

Set up and monitor Slack channels for events, chapters, and internal communication
Schedule relevant reminders and moderate conversations for tone and appropriateness

Creative, Content & Copy Oversight

Strategize annual programming themes and develop monthly content calendars
Review creative assets and copy for brand consistency and voice
Ensure alignment between creative content and strategic goals
Coordinate content review and approvals with internal stakeholders

Program & Community Event Marketing

Plan, host, and moderate virtual programs including webinars & workshops
Manage webinar logistics including vet speakers, prep calls, scripts, and audience engagement

Public Relations & Press Communications

Write and distribute press releases for key announcements, events, and initiatives
Collaborate with external media contacts and outlets to amplify WiT’s visibility
Maintain and update press lists and ensure messaging aligns with overall brand strategy

Qualifications

7+ years of experience in integrated marketing, digital strategy, or program management
Proficient with digital tools including Google Suite, Zoom, Mailchimp, Slack and Canva
Familiarity with Monday.com, JotForm and Survey Monkey
Excellent written and verbal communication skills
Highly organized; Demonstrated ability to manage timelines and cross-functional workflows
Experience with WiT and/or the toys, licensing and entertainment industries a plus

Schedule & Location