Marketing Manager

Company Overview

ANCKR is a bold, U.S.-led software development agency that combines American leadership with top-tier international talent. We specialize in AI-enhanced web and mobile development, process automation, and digital transformation, delivering software, automation, and AI systems that drive real business outcomes.

We are building and growing multiple ANCKR sub-brands — including WordPress offerings, AI-led platforms, SEO tools, and our flagship agency — and we need a marketing leader who can own the full marketing strategy across all brands.

Learn more at: www.anckr.com Job Summary

As the Lead Marketing Manager, you will own ANCKR’s entire marketing ecosystem — brand, content, funnels, website strategy, social presence, organic growth, partnerships, and the evaluation/oversight of paid channels.

This is not a narrow “performance marketer” or “social media” role. It is a full-stack marketing leadership position, responsible for building and executing a comprehensive strategy across:

• Brand and messaging
• Website content + funnel architecture
• Social + thought leadership
• Product marketing across sub-brands
• Agency/creator partnerships
• SEO + organic growth
• Marketing operations and analytics
• AI-driven research + content workflows

You will build ANCKR’s marketing machine — creating a system where content, funnels, and campaigns run smoothly whether executed by you, the founders, contractors, or future team members.

This is a hands-on strategy + execution role for someone who can lead, create, delegate, and optimize. Responsibilities

1. Marketing Strategy & Positioning (Own the System)

• Define ANCKR’s core marketing strategy across all brands and product lines.
• Craft and maintain messaging frameworks for top/mid/bottom-funnel content.
• Align marketing plans with sales, product, and company leadership.
• Create annual + quarterly marketing roadmaps and campaign calendars.

2. Website & Funnel Execution (Build the Growth Engine)

• Oversee content and UX for ANCKR’s websites (company, product pages, sub-brands).
• Develop clear funnel architectures for awareness → consideration → conversion.
• Create content that moves prospects through the funnel (landing pages, case studies, FAQs, nurture emails, etc.).
• Build customer journeys for new prospects and existing clients.

3. Content, Social, & Thought Leadership (Owned Media)

• Establish ANCKR’s presence across LinkedIn, X/Twitter, YouTube, and other relevant platforms.
• Create and manage content pillar systems:
• Founder's voice content
• AI + engineering storytelling
• Case studies
• Behind-the-scenes builds
• Agency operations
• Tech + product insights
• Launch and manage ANCKR’s YouTube channel and podcast (delegating video editing as needed).
• Collaborate with designers, contractors, and editors to ship consistent content.

4. Partnerships, Affiliates & Community Growth

• Build relationships with creators, influencers, and thought leaders in:
• AI
• WordPress
• Software development
• Automation
• Agency operations
• Develop early agency partner kits, playbooks, and co-marketing assets.
• Create a lightweight affiliate/partner model for products and services.
• Manage outreach and ongoing partner communication.

5. Marketing Operations, Analytics & Reporting

• Build reporting dashboards (in Notion, ClickUp, HubSpot, GA4, Search Console).
• Track metrics across social, funnel performance, website conversions, and campaigns.
• Establish systems for attribution, lead scoring, and pipeline movement.
• Maintain marketing calendars, content workflows, and recurring review cycles.

6. AI-Enabled Workflow Leadership

• Use AI tools to speed up research, competitive analysis, funnel reviews, and content creation.
• Build internal template-driven agents for marketing tasks:
• Competitor funnel breakdown
• Content strategy generation
• Messaging framework builder
• Social content repurposer
• Landing page copy architect
• Create an internal playbook for AI marketing workflows across the team.
• Stay on the cutting edge of AI in marketing and help ANCKR maintain a competitive edge.

7. Leadership & Collaboration

• Work directly with the CEO on brand voice, messaging, and GTM initiatives.
• Coordinate with Product, Sales/Growth, Client Delivery, and Engineering.
• Manage contractors (designers, editors, PPC/SEO specialists) as needed.
• Eventually hire junior marketers or specialists as ANCKR scales.

Requirements

Must-Have

• 6–8+ years in full-stack marketing, growth, or brand leadership.
• Proven experience designing and executing multi-channel marketing systems.
• Strong understanding of funnel strategy (TOFU/MOFU/BOFU).
• Excellent writing, communication, and narrative-building skills.
• Ability to create social content, landing pages, scripts, and campaign assets.
• Experience working with founders and leadership teams in fast-paced environments.
• Comfortable creating both strategy and hands-on outputs.
• Familiarity with AI tools and willingness to adopt new AI-driven processes.
• Experience coordinating external contractors or agencies.

Nice-to-Have

• Experience with WordPress, SaaS, AI products, or agency environments.
• Familiarity with Webflow, HubSpot, ClickUp, Notion, Zapier, GA4, or SEO tools.
• Prior ownership of YouTube or podcast content.
• Strong understanding of organic community-driven distribution.
• Exposure to affiliate/partner programs in SaaS or digital products.

Compensation & Salary Band

Level: (Lead Marketing Manager – Strategy & Execution) : ₹12.0 LPA

Owns complete marketing strategy + execution at ANCKR; drives organic/paid readiness, funnels, and brand systems.Perks:

• Remote-first with partial U.S. overlap
• Direct line to leadership, real influence on brand direction
• Meaningful creative autonomy
• Access to premium AI tools
• Opportunity to build ANCKR’s entire marketing system from ground zero

Schedule & Expectations

• Flexible remote schedule
• ~3–4 hours/day overlap with U.S. EST
• Working time (IST) : 2PM - 11PM
• Weekly strategy, content, and pipeline syncs
• Work tracked in ClickUp; collaboration via Slack + Notion
• High autonomy and fast execution cycles

Why Join Us

You’re not inheriting a broken system — you’re building ANCKR’s marketing engine from scratch.

You’ll shape:

• our brand voice
• our public presence
• our content ecosystem
• our partnerships
• our funnel architecture
• our marketing AI workflows
• and the perception of ANCKR across the market

If you want a role where you own the vision, the execution, the systems, and the creative direction, this is it.

You will be the architect of the entire marketing function as ANCKR scales into a multi-division AI-first agency.