At Wirex, we believe everyone should have access to the benefits of digital currency. We were the first to launch a crypto-enabled debit card and we’re still ahead of the game – offering intuitive, secure ways to buy, exchange and spend crypto.

We must be doing something right, because more than 6 million people across 130 countries are helping to change the world by using Wirex.

Help us shape the future of digital finance!

The Role

We’re now looking for a smart, hands-on CRM Marketing Specialist to support our growing Wirex Private product for high-value users. You’ll be pivotal in designing and executing sophisticated acquisition and retention strategies for our most valued users. With a split focus of 30% acquisition (Wirex Retail and selected external channels) and 70% retention (automation, upscaling, loyalty), the CRM Marketing Specialist will help deliver a world-class, tailored experience.

What You’ll Do

Build engaging user journeys across email, push, and in-app using tools like Braze.
Own retention strategies that drive user loyalty and engagement.
Work with Data, Content, and Product teams to personalise messaging for high-value users.
Monitor performance metrics (activation, retention, LTV) and run experiments to optimise results.
Keep on top of crypto trends and what’s working in HNWI engagement.

What We’re Looking For

2–4 years’ CRM or lifecycle marketing experience.
Working knowledge of tools like Braze
or equivalent
CRM platforms.
Comfortable using data to segment audiences and test campaigns.
Hands-on experience with A/B testing, cohort analysis, and CRM performance metrics.
Interest in fintech or crypto (you don’t need to be a pro - but curiosity is key!).
Strong writing, organisation and collaboration skills.
Fluent in English (written and verbal)

Perks & Benefits