Digital Marketing Executive

About WireApps

WireApps is a fast-growing software development agency providing product engineering and resourcing services to customers across the US and UK. With a team of 50+ engineers, we partner with startups and enterprises to build innovative digital products at scale.

We are now strengthening our marketing function to expand brand awareness, drive inbound lead generation, and position WireApps as a trusted technology partner.

Role Overview

We are seeking an experienced and results-oriented Marketing Executive with a proven track record in SEO, digital marketing, and content-driven growth. The ideal candidate will be a self-starter with strong initiative, agile in approach, and capable of managing multiple priorities with speed and accuracy.

This role requires someone who can own WireApps’ marketing activities end-to-end — from strategy to execution — with a focus on improving visibility in US/UK markets and generating qualified inbound leads.

Key Responsibilities

🔹 SEO & Website Growth

• Develop and execute the SEO strategy to continuously improve search rankings.
• Conduct keyword research aligned with US/UK buyer personas.
• Optimize website pages, case studies, and blogs for SEO.
• Monitor analytics and deliver measurable progress against targets.

🔹 Content Marketing

• Write and publish weekly blogs, case studies, and thought-leadership pieces around technology and product development.
• Use AI tools to accelerate drafting and research while ensuring professional editing and polish.
• Repurpose content into social posts, infographics, newsletters, or email campaigns.

🔹 Social Media & Community Engagement

• Manage and grow WireApps’ LinkedIn and X (Twitter) presence.
• Create a consistent posting schedule, engage with relevant communities, and increase follower base among target decision-makers.

🔹 Brand Awareness & PR

• Identify opportunities for guest blogs, backlinks, and digital PR placements.
• Build relationships with external partners to enhance brand visibility.
• Work with internal teams to ensure consistent messaging across all platforms.

🔹 Analytics & Reporting

• Track KPIs: organic leads, SEO rankings, engagement metrics, conversions.
• Provide monthly reports with insights and clear action items.
• Ensure progress is aligned with business objectives and growth targets.

Key Skills & Experience

• 4 years of proven marketing experience, ideally in digital products, SaaS, or agency environments.
• Demonstrated success in improving SEO rankings and generating inbound leads.
• Strong copywriting and storytelling ability, able to produce high-quality technical/business content.
• Hands-on experience with Google Analytics, SEMrush/Ahrefs, HubSpot (or similar tools).
• Comfortable using AI tools (ChatGPT, Jasper, etc.) to accelerate delivery.
• Good understanding of US/UK B2B buyer behavior (CTOs, Product Managers, Founders).
• Self-initiative, quick execution, and agile work style — able to deliver results under tight timelines.
• Strong follow-through and ownership of projects from strategy to outcome.

What We Offer

• Competitive salary aligned with the Sri Lankan market.
• Direct exposure to US and UK markets and collaboration with global leadership.
• Opportunity to shape the marketing function from the ground up.
• A collaborative culture that embraces AI-driven efficiency and innovation.
• Fast-track career growth for high performers.

📩 Sound like your kind of role? Apply now careers@wireapps.co.uk or viraj@wireapps.co.uk