Sr. Digital Marketing Analyst

About The Company

Connexity, Inc. is a performance-marketing technology company with over 25 years of experience helping online retailers acquire new customers and drive sales. As the leading independent source of new customers for online retailers, Connexity manages a broad range of acquisition channels, generating over $2.5 million in sales daily for thousands of retailers worldwide. We connect over 60,000 publishers to 50,000 retailers, operating across the US and Europe. With a focus on innovation, data-driven decision-making, and strategic growth, Connexity is a fast-growing company that thrives on a collaborative and entrepreneurial culture.

About The Role

Connexity is seeking a Sr. Performance Marketing Analyst (I, II) to join the Traffic Acquisition and Analytics Team. This role is ideal for an entrepreneurial and analytical professional with a passion for performance marketing and data-driven decision-making. The analyst will be responsible for optimizing sales performance, analyzing big data, and managing high-impact digital marketing campaigns across multiple channels, including Social, Search, and Native advertising.

This position requires expertise in performance marketing, direct response advertising, and data analytics. The ideal candidate will have a mix of technical, strategic, and leadership skills and will contribute to the growth of both customer acquisition (supply) and strategic retailer management (demand).

Location: Santa Monica, CA (Hybrid) or Remote in CA, CT, CO, FL, NJ, NV, NY, TX, WA

Key Responsibilities

Analytics (40%)

• Analyze traffic, monetization, and conversion quality to identify growth opportunities.
• Develop hypotheses, conduct tests, and present findings to drive strategic initiatives.
• Ensure data integrity and create reports on key business metrics.

Operations & Execution (40%)

• Manage day-to-day operations of high-impact paid marketing campaigns.
• Monitor daily and intraday business performance to optimize traffic quality and conversion rates.
• Work with cross-functional teams to identify risks and opportunities and implement solutions.
• Act as a subject matter expert on accounts and business units.

Strategy & Innovation (10%)

• Develop and present executive reports with insights for high-level decision-making.
• Lead projects and propose new processes and products to enhance operational efficiency.
• Stay updated on industry trends and emerging technologies to drive innovation.

Leadership & Team Development (10%)

• Mentor and train junior analysts, ensuring their professional development.
• Assist in hiring and onboarding new team members.
• Develop training materials and oversee performance reviews for mentees.
• Manage relationships with media vendors to support marketing initiatives.

Qualifications

• 5+ years of experience in data analytics with 3+ years managing paid digital marketing campaigns.
• Strong background in performance marketing and direct response advertising.
• Bachelor’s degree in Business, Economics, Mathematics, Computer Science, or related field preferred.
• Ability to translate complex data insights into actionable business strategies.
• Proficiency in Excel and experience working with technical teams and reporting tools.
• Strong analytical, organizational, and communication skills.
• Self-starter with a problem-solving mindset and a passion for optimization.

Compensation And Benefits

• Salary Range: $105,000 - $135,000 (varies based on experience, skills, and location).
• Equity opportunities.
• 401(k) matching.
• Comprehensive benefits: Medical, Dental, Vision, Life Insurance, Disability, and more.
• Paid leave benefits (Maternity, Paternity, Medical).
• Learning & Development programs for career growth.
• Flexible work schedules and hybrid/remote work options.
• Wellness resources and free snacks for in-office employees.

Equal Opportunity

Connexity is committed to fostering a diverse, equitable, and inclusive workplace. We encourage individuality and provide equal opportunities for all employees, regardless of gender, race, religion, sexual orientation, or any other demographic factor. Our initiatives in education, recruitment, retention, and volunteering reinforce our commitment to positive industry change.